When it comes to SEO, you want your video to be as keyword-rich as possible.
00:04 How to Determine What Content to Feature in Your Video
00:15 Determine the Purpose of Your Video
00:58 Make Sure the Content is Relevant to Your Target Audience
01:42 Don’t Forget to Include a Call to Action
So, how do you know what kind of content to feature in your videos?
Think about what the purpose of the video is. Is it for entertainment? If so, then focus on the keywords that people are actually searching for when they want to watch something fun and entertaining. For example, Buzzfeed is a popular channel and they have a lot of viewers, but they don’t always use keywords in their titles or descriptions. However, every time they create a video, they make sure that it has an eye-catching title. Then, they use their description to tell us exactly what we can expect from watching it. These types of videos are perfect for entertainment purposes because people want to see funny things happen to other people.
The best types of content to feature in a YouTube video when using it for SEO are those that are going to be the most relevant to your target audience.
For example, if you’re a real estate agent and you want to rank for “real estate agent,” then you need to make sure that all of your videos are about real estate agents. You can do this by making sure there’s a realtor or two in the video, and maybe even some clips of houses. If you want to rank for “real estate agent jobs,” then make sure your video is about what it’s like to be a realtor, or how to become one! Also, put keywords in your description box so that Google knows what your video is all about!
Finally, once you’ve decided on what content to feature in your video, don’t forget to include a call-to-action at the end of your video. This could be as simple as telling viewers what action you want them to take next, such as asking them to visit your website or subscribe to your channel. This will help increase engagement with your channel. When you include a call-to-action at the end of your video, you increase the likelihood that people will actually click through and visit your website. When they do, they’ll be able to see what else you have available on their device! This is especially important if you’re trying to market products or services online.
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