How to Determine What Keywords to Use in Your YouTube Videos

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If you’re looking for a way to grow your business, you’ve probably heard about the importance of search engine optimization or SEO. For example, if you want people to find your company when they search for it, it helps if your website is optimized with this keyword. However, how do you determine what keyword you should use in your YouTube video for SEO? Well, that depends on the type of video you’re making.

Chapters
00:04 How to Determine What Keywords to Use in Your YouTube Videos
00:32 The Kinds of Keywords You’ll Use Depends on the Overall Goal of Your Video
01:30 Think About Your Business and How Your Customers Can Find it Online
01:43 Make a List of All the Potential Terms That Your Customers Can Use to Find Your Business
02:01 Create Titles and Descriptions That Best Reflect and Describe Your Video or Business

If your goal is to drive traffic to a website, then your keyword will be something like “best places to live in” or “plumber near me.” On the other hand, If you want to drive traffic to a specific page on your site, then it might be something like “how to fix a leaky faucet” or “best electric toothbrush.” However, if your goal is to rank in search results and build an audience, then the answer is more complicated. The best strategy is to think about the theme of your video and how it relates to keywords that people who are searching for content like yours would use. For example, if you’re making a video about how to cook duck breast, then the keywords should reflect that theme: “how to cook duck breast,” “how long does it take for duck breast,” etc.

Now, here are a couple of tips to help you identify what keywords you should be using or adding in your YouTube videos.

To begin, think about your business and how customers might find it online. If they were looking for something related to your business or industry, what words would they type into Google?

Next, write down all of those terms that people might use to search for your business or product. Then, sort them into groups based on similarities between them. This will help you figure out what keywords are best suited for each video on your channel.

Now that you know what keywords best describe your videos and your audience’s interests, you can create titles and descriptions that include those terms. By doing this across all of your videos on YouTube, you’ll increase their relevance in search results and make them more likely to be seen by various target audiences.

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