When writing a press release for a new product, the first thing you want to do is determine who your target audience is. The target audience is the group of people who will be interested in what you’re selling and likely to buy it.
00:03 How to Determine Your Target Market
00:17 Identify Your Audience Based on Demographics
00:43 Consider Who’s Most Likely to Consume What You’re Offering
01:11 Identify Your Audience Based on Psychographics
01:40 Determine Where Your Audience Gets Their Information From
01:59 Match The Tone of Your Release With Your Audience’s Preferences
You can identify your target audience based on demographics like age, gender, location, and income level. If you’re launching a new product in the health and wellness space, you might want to target women between the ages of 25 and 45 who are interested in fitness. If you’re launching a new product in the gaming space, your target audience will be different: men aged 13-17 who like video games.
When determining your target audience, think about who is most likely to consume what you’re offering. It’s important to note that there are always exceptions. An example is if you’re launching a new moisturizer that is designed specifically for dry skin, but your target audience is oily skin types who don’t wash their faces regularly. In this case, it might make sense to try targeting those people anyway because they need the product just as much as anyone else.
You can also segment them by psychographics. These are characteristics that describe how they think and behave. For example, if you’re selling products for baby boomers, you might have an interest in their political affiliation or whether they own a dog. You can use psychographics to determine how likely it is that someone will read or share your press release. You can also use psychographics to determine what kind of content would resonate with your target group.
Once you’ve determined who should buy your product, find out how they typically consume information about new products: newspapers or magazines? TV or social media? Once you know where these people are getting their information from, write content that appeals specifically to those outlets.
Finally, make sure that the tone of your message matches the audience that you’re trying to reach. If they tend toward being serious instead of humorous or sarcastic, then don’t try cracking jokes in your press release! The more specific and personal your language is, the better chance you’ll have at getting them interested in your product!
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