How to Do a Backlink Audit
Chapters
00:03 How to Do a Backlink Audit
00:51 The Different Steps Involved in Conducting a Backlink Audit for Your Site
A backlink audit is an essential part of maintaining a healthy website. Backlinks are the way in which other websites point to your site, and they provide a huge boost to your search engine rankings.
Backlinks are the cornerstone of any SEO campaign. They’re how search engines know what you’re talking about and how they determine whether or not you’re an authoritative source on a particular topic. That’s why it’s important to make sure your site only has good backlinks.
A backlink audit helps you identify both good and bad links so that you can remove the bad links and keep the good ones. This will help you maintain a positive ranking in search engines. It also means that you’ll have fewer penalties from those same search engines when they find any spammy activities on your site.
The first step in doing a backlink audit is to find out what type of links are pointing at your site. You can do this by using tools like Ahrefs or SEMRush. These tools will give you access to all sorts of data about who’s linking to what sites around the web, including how many links each site has pointing at it.
The next step is to find out what’s working on your site and what isn’t. You can do this by looking at the analytics report of your website and seeing what people are clicking on and what they aren’t. You can also use Google Search Console to see which pages on your site are getting more traffic than others. This is especially helpful if you’re trying to increase the amount of traffic coming in from search engines.
Once you’ve figured out what works, then it’s time to figure out what doesn’t work. You can do this by identifying the pages that have no links pointing back towards them and figuring out why those pages aren’t getting any links, such as being under-optimized.
After checking which pages bring traffic and which ones don’t, the next step is to review your backlinks to make sure they’re not spammy or broken. Broken links are links that lead to broken pages or non-existing ones. You can use Google Alerts or Moz Link Detective for this step. Both are free tools that make it easy for anyone with basic computer knowledge or skills to find broken links on their site.
Make sure you understand how to do backlink audits in order to keep your website healthy!
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