How to Do Influencer Outreach
00:03 How to Do Influencer Outreach
00:19 Expert Tips That Can Help When it Comes to Doing Influencer Outreach in a Way That Benefits Your SEO Efforts
Influencer outreach is a powerful way to get your content seen, but it’s also one of the most challenging aspects of SEO. To do influencer outreach right, you need to know how to find the right influencers and how to get their attention.
If you’re not sure where to start, here are some tips on how to do influencer outreach for SEO.
First and foremost, know what your goals are. Are you looking for more traffic? More conversions? More brand awareness? It’s important to know what you want from an influencer before starting so you can filter out any potential candidates who might not be a good fit for your needs.
It’s also important for you to know what your target audience looks like. Influencer outreach is about reaching out and engaging with someone who has influence in your target audience, so knowing what that audience looks like will help you find someone who has influence over them.
Of course, think about where your audience congregates. If you’re trying to reach a certain demographic or location, think about where they might congregate online, such as in Facebook groups or in Instagram, and reach out there first!
Once you’ve got a general grasp of what needs to be done, start with a list of keywords and topic areas that are relevant to your business. Make sure that the influencers you reach out to are relevant and aligned with your brand’s goals, so they can share content that is valuable to their followers and engage with them.
Try to find a few different types of influencers, such as micro-influencers with smaller followings, mid-level influencers with medium-sized followings, and macro-influencers with big followings. The more diverse your outreach, the better!
Try to connect with people who have shared similar content about topics related to yours before. That way, they’ll recognize that you’re an authority who knows what they’re talking about and be more likely to respond when you reach out!
Lastly, make sure your content is linkable. Linkable content is any kind of content that can be linked-to in another article, like a blog post or an infographic. If you’re trying to reach out to an influencer, make sure your content is linkable so that they can easily share it on their own social media platforms.
Get your brand in front of your audience with the help of influencer outreach!!
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