How to Effectively Use Ahrefs for Backlink Analysis
00:12 How Ahrefs Works
01:40 Tips for Using Ahrefs
One tool that’s often recommended by SEO professionals when it comes to conducting backlink analysis is Ahrefs.
Ahrefs is a great tool to use when conducting backlink analysis because it allows you to see the links to a website, how many there are, and how strong they are.
The first thing Ahrefs does is pull up all the backlinks for a specific domain. This allows you to see who’s linking to your competitor and what kind of sites are linking to them. You can also use this information to find sites that link to your competitor but not you, so you can reach out and ask those sites if they’d be willing to link to your site as well.
Next, Ahrefs shows you how many links each site has, as well as its PageRank (PR). PageRank is an algorithm Google uses to determine which sites are most important in a Google search result. The higher PR a site has, the more likely it’ll appear at the top of search results when someone searches for something related to that topic or keyword phrase. The PR score tells us how much trust Google has placed in that particular website. So, if we want our own website ranked highly in search results for any given keyword phrase or topic, then we need our site’s PR score as high as possible too!
Additionally, Ahrefs provides you with an overview of the domains linking to your site, where they’re located, and how much traffic they send you. You can also use it to track keyword rankings over time, which makes it easier to see what changes have been made.
With that, let’s go over some tips for using Ahrefs to conduct your own backlink analysis.
Firstly, you’ll want to make sure you set up a specific campaign in Ahrefs that focuses on link building. This is crucial because if you don’t do this, your competitors will be able to see all of your efforts right away and make adjustments accordingly!
Also, when conducting backlink analysis, you should always be looking for new opportunities and ways to improve existing ones. If one website has a great link from someone else’s website, consider reaching out directly and asking if they’d consider linking back from their site as well. This is a great way for them to get more traffic while still supporting their favorite sites!
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