How To Get Content Ideas From Your Customer Support Team


Both sales and support teams can help in uncovering questions and concerns which customers may have. This should be used to inspire future content on blogs and social media accounts. Seeking and listening to product/service reviews offers a great pool of content ideas.

Direct contact with customers, this discloses the challenges that may be faced by customers when using products. Contact may include phone calls or questionnaires to inquire about user experiences.

Look for mentions about your products/services online. In this digital error, customers publish their experiences online. These social mentions may provide product usage ideas that you can build into your content marketing strategy.

Testimonials and reviews are good sources of content as well. They are more personal and can give more insight into not only a product/service, but a brand as well.

Start getting content ideas from your customer support team
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