The search engine ranking algorithm is the secret sauce that powers Google and other search engines. It’s a complex set of rules and formulas that determines what appears on the first page of results for each query. These rules are constantly changing, but we have a pretty good idea of how they work.
00:07 How Algorithms Work in General
01:00 YouTube’s Algorithm Considers a Lot of Factors When Ranking Videos
01:13 YouTube’s Algorithm Considers a Video’s Relevance
01:46 YouTube’s Algorithm Considers a Video’s Watch Time
02:15 YouTube’s Algorithm Considers a Video’s Upload Date
However, what about YouTube? How does its search ranking algorithm work? At first glance, it doesn’t seem like there would be too much overlap between what Google looks at to determine where a page will rank in search results and what YouTube considers when ranking videos. But while there may be some differences between how these algorithms work, there are also some similarities.
In this video, we’ll explain how YouTube’s algorithm works and how marketers can use that information to better understand how their videos will perform on the platform.
The first thing to understand is that there isn’t a single ranking algorithm. There are many different algorithms that all work together to determine how videos are ranked in search results and on the home page.
With that, the first factor that YouTube’s algorithm considers is relevance. Relevant videos are more likely to rank higher than those that are not relevant to the keyword you’re targeting. This means that if your video has keywords related to what people are searching for, it will appear higher in search results. For example, if someone searches “how to cook chicken,” and you have a video titled “How To Cook Chicken,” then your video will appear near the top of their results when they click on “cooking” and type “chicken” into the search bar.
Next, the second factor that YouTube’s algorithm looks at is watch time. YouTube considers watch time as a ranking factor because it suggests that the viewer enjoyed the video enough to stick with it until the end, and potentially share with others. If your video has low watch time, it may not rank as high as other videos with more watch time, even if they’re less relevant than yours! Additionally, people are more likely to watch videos that are near the top of their search results.
Lastly, the third factor is the upload date. Videos uploaded more recently are more likely to appear near the top of someone’s search results than videos uploaded years ago because there aren’t as many people searching for those old videos anymore, and therefore, less competition.
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