How to Know Who to Reach Out to When Doing Email Outreach
Chapters
00:04 How to Know Who to Reach Out to When Doing Email Outreach
00:26 Four Tips to Help You Know and Understand Who to Reach Out to When Doing Email Outreach
Email outreach is a great way to get your name out there and establish yourself as an industry expert. However, it can be tricky to know who to contact, especially if you’re new to the industry or don’t know anyone in particular. With that, here are some tips for finding the ideal person or company to reach out to when doing email outreach.
Tip #1: Look for people with active LinkedIn profiles that mention their companies and/or their job titles. These are the people most likely to be receptive to an email from another person in their field.
Tip #2: Once you’ve found someone who looks like they might be a good fit for what you want, check out the company’s website and see if they have any blog posts or other content from recent years. These will give you an idea of how often they post, which gives you a good idea of how often they’ll respond!
Tip #3: Even if someone doesn’t seem like they’d be interested in what you have to say right now, keep them in mind for later down the line. You never know when they might change jobs or interests!
Tip #4: Check the social media accounts of your target for any information about their interests or hobbies. This type of information can help direct them toward topics that may be of interest to them.
In line with the fourth tip, do some research on the company’s website and find out if there are any past projects or news releases that can give you an idea of what they’re interested in.
If all else fails, reach out to someone else at the company who might be more likely to respond to an email from a stranger!
Once you’ve found someone who seems like a good fit, it’s time to send them an email! It’s important that your message be personalized and tailored for each recipient. They should know why they were selected as a potential partner before receiving a generic message from one of your team members. When reaching out, never rely on an automated outreach system. Make sure to include not only who referred them, but also why they were referred. This will show them how much thought was put into finding them in the first place!
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