How To Know Your Target Audience Through Customer Profiles

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If you’re a business owner, you know the benefits of knowing your target audience. Knowing your customers’ demographics, their age range, their relationship status, and the social media networks they frequent helps you focus your marketing and advertising efforts. When you know these things about your target audience, you can better determine how to approach your audience and maximize your sales.

Now, what if there was a way to learn even more about this audience? What if you could know what motivates them, what bothers them, and what’ll drive them to make a purchase? Through qualitative customer research, you can uncover these critical insights that’ll help you convert prospects into paying customers. This type of research involves talking with potential or current customers through in-depth interviews or focus groups to learn why they make the decisions they do and how they feel about various topics related to your brand.

You can ask questions such as:
What are their needs?
How do they see my brand?
What other brands do they use?
What would it take for them to switch to my brand?

Once you’ve identified your typical customer based on the information above, you’ll want to come up with multiple buying personas for that typical customer. For example, if you find that your typical customer is a married female in her early 30s who has a high school education and makes $50,000 per year living in suburban Chicago, you might consider creating separate buying personas for her based on what motivates her to buy different types of products and services.

There are several benefits of identifying your target customers. The most common benefits include being able to create the most effective pieces of marketing materials, gathering customer feedback on products and services, and collecting data that can help you improve your overall business operations.

Understand your target audience better with the help of customer profiles!
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