In today’s world, YouTube is a powerhouse of video content. It’s not just a place to watch videos, it’s also a place where you can learn about topics you’re interested in and share what you know with others.
00:05 How to Optimize the Content of Your YouTube Video for Search Engines
00:29 Make Sure that the Title is Relevant to What is Shown in the Video
01:07 Think About What Keywords You Want to Target in Your Video
01:43 Use Relevant Hashtags in Your Video to Optimize Your Content Around Your Keywords
02:11 Make Sure that the Links You Post in Your Video are Clickable and Relevant
However, how do you make sure that your content gets the most visibility? Here are some tips for optimizing your video content:
First, make sure that the title of your video is relevant to what’s in the video. If you have multiple videos on a similar topic, make sure they’re all linked together with tags that are relevant to those topics. Make sure your description includes relevant information about why people should watch your video and what they’ll find when they watch it. Once you’ve uploaded your first video, look at the analytics and see which keywords people are using when searching for your content. Use those keywords in future videos so that more people will be able to find them when searching for similar content online!
Next, you need to think about what keywords you want to target. Let’s say you’re making a cooking video and want people who are searching for “how to bake cookies” to find your video. That’s going to be a very broad keyword; there will be lots of other videos out there trying to rank for it too! So, instead of baking cookies, let’s say you want people searching for “how to make homemade chocolate chip cookies.” This is still broad enough that there will be competition for it but narrow enough that there’s less competition than if we were targeting “baking cookies.”
Now that we have our keywords in mind, let’s look at how we can optimize our content around them. First off, use relevant hashtags! If a lot of people are using the hashtag #chocolatechipcookies on Instagram or Twitter when they post pictures of their homemade cookies then that would be an excellent hashtag. Using this kind of hashtag in your video guarantees that it will be seen by a number of people when they type in the hashtag.
Lastly, when posting links in the description or comments section of your video, make sure they’re relevant and clickable! If a viewer clicks on one link and finds out there is no actual link there, or maybe even an ad, they might not trust any links they find in your videos in the future.
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