Today, we’re going to be talking about optimization. Specifically, we’ll be going over the best ways that you can optimize the description sections of your YouTube videos.
00:05 How to Rank YouTube Videos: Optimizing Description Sections
00:16 What is a Description Section in a YouTube Video?
00:56 Make Sure Your Description Section is Short and Sweet
01:11 Use Keywords in Your Description Section, But Use Them Sparingly
01:38 Write a Compelling Video Description
01:57 Include the Video Title in Your Description Section
02:11 Consider Adding Links Within Your Description Section
So, what exactly is a description section? Well, it’s the place where you can add your own text to a video. This text will show up in search results and on other places like YouTube’s homepage, so it’s important that you take advantage of this opportunity to use it to your advantage.
The description section of your YouTube videos is a great place to make sure that viewers see what you want them to see. So, you have to make sure that it’s clear, concise, and contains all the necessary information to get people interested in your video. With that, here are some tips on how to optimize your descriptions.
The most important thing to keep in mind is to make sure that your description is short and sweet. No one wants to read a novel when they’re looking at a video thumbnail! Keep it tight and focused on the most important information.
Next, use keywords that will help people find you in search engines, but don’t go overboard with keyword stuffing or over-optimizing for SEO purposes. You’ll just end up confusing viewers who don’t understand what those words mean! Instead, just focus on specific and relevant keywords. The more specific keywords that you include, the more likely it is that people searching for those terms will find your video.
Thirdly, write a compelling description! Think about how this would read if someone were just skimming through their feed looking for something interesting. What would make them stop and click on yours? Make sure it has enough information so that they know what they’re getting into without being too long or dense.
Additionally, you’ll want to make sure that your description contains the title of your video. That way, if someone finds it by searching for that specific title, they’ll be able to click through right away and watch.
Finally, consider including links within your description section. It could be an affiliate link or something else that is relevant, such as another video, that would draw viewers into watching more of your work.
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