Music is an art form that is often overlooked, but it can be a powerful tool for marketing your business. In this video, you’ll learn how to begin writing a press release for your music. A press release is a great way to get your music into the hands of new fans. So how do you write a press release for your music?
00:05 How to Start Writing Your Press Release for Your Music
00:29 Determine the Kind of Press Release You Want to Write
01:02 Identify What’s Unique About Your Music
01:30 Determine Who’d Be Interested in Your Music
02:13 Start Writing Your Press Release
The first step is to determine the type of press release you want to write. You can write a standard press release, which is written in the third person and focuses on the artist or band itself. On the other hand, you can write an announcement press release, which focuses on the announcement itself rather than the artist making that announcement. A third type is the ‘review’ type, which includes quotes from music reviews and other media outlets that have reviewed your album or single.
Next up, you’d want to identify what’s unique about your music. You want to make sure that there are no other artists out there who sound just like your band or singer because then, the audience won’t be able to tell who they’re listening to. For example, if I were writing a press release for Taylor Swift, I would want to highlight her unique voice and style of songwriting so listeners know it was what they were hearing when they listened to her music.
The next step is to find out who’d be interested in hearing what you have to say about your music. Are there certain publications that cover stories about new artists? Do you know someone who works at one of those publications? If so, then reach out and ask them if they’d be interested in covering your story. You should also consider what the publication’s readership is like. Is it mostly younger folks? Older folks? Does it skew male or female? If you know this information, it’ll help determine whether or not they’ll be interested in your music.
Once you’ve figured out who’ll be interested in hearing about your band or singer and how you can reach them, you can start writing your press release. Always make sure that you proofread everything carefully before sending it off for publication. You don’t want any spelling mistakes or typos slipping through because they’ll leave a bad impression on your readers.
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