How to Tell if Your Business Needs Local SEO
Chapter
00:43 How to Tell if You Need Local SEO
You may be wondering how you can determine whether or not your business needs to conduct local SEO.
Local SEO is the process of optimizing your website for local search engine results pages (SERPs). This means that if someone searches for restaurants in your city, then your site will show up on the first page of the search results.
This is important because more than half of all Google searches are location-based and more than 65% of consumers use mobile devices when looking for local businesses. In other words, if you don’t optimize your site for local searches, customers won’t find you, even if they’re looking for your product!
In addition, here are a couple of things you can look out for to help you decide whether or not to conduct local SEO. Consider asking the following questions.
How many people in your area are searching for your type of business?
If there are a lot of people searching for your type of business, then you should probably focus on local SEO. The more people who are looking for a specific service or product, the more likely it is that they’ll be looking for it in their own area. This means that if you’re offering something that’s popular in your area, then local SEO could be a good fit for you.
Are there any competitors doing well with local SEO?
If there are competitors doing well with local SEO, then it probably makes sense for you to do the same thing. After all, if they’ve already figured out how to make money with this strategy and are able to compete with bigger companies by using it effectively. Then, why wouldn’t you try it out as well?
Additionally, look at the type of industry your business is in. If it’s an industry that has competitors in the same area, then it’s likely that they’ll be doing some form of local SEO already. This means you won’t have to do as much work. You just need to make sure that your company is on top of its game.
Finally, look at how much money you have available for marketing efforts like this one. If you don’t have a lot of cash on hand but still want to pursue local SEO anyway, then there are ways to do so without spending too much money upfront, like using free tools.
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