How to Use External Links When Conducting On-Page SEO
External links can help with on-page SEO because they give search engines more information about your site. If you have a lot of external links pointing to one page on your site, it tells Google that there’s something important about that page, but if you have very few external links pointing to any given page, it tells Google nothing about what makes the page so important. As such, having more external links can help improve your ranking for certain keywords!
In addition, external links can help your on-page SEO in several ways.
For one, they can give more information about the topic your page is about. For instance, if you have an article about “how to build a boat,” then having a link to an external site with more information about building boats will help your readers find more information they want or need.
External links can also help you rank higher in search results because Google uses external links as a way to determine which websites are most relevant for certain topics, and therefore who should be listed on top. This means that if you have an article about how to build a boat, for instance, and you link it to a website that has lots of info about building boats, then Google will see that as a signal that your site is relevant for the topic of building boats. In turn, they’ll list it higher in their search results than other sites on the same topic that aren’t linked out as much as yours is.
Thirdly, external links can drive traffic back to your website by providing additional sources of information related to what you’re discussing on your page.
Moving forward, an important aspect of on-page SEO is writing about topics that are relevant to your business and the people who visit your website. When you do so, you’ll naturally receive inbound links from other websites that have similar content or are trying to rank for the same keywords as you.
However, what if there aren’t any other websites that have similar content? Or what if those websites aren’t interested in linking back to yours?
That’s where external links come into play. External links allow you to connect with other websites within or outside your niche and get them to link back to your site.
External links can prove to be valuable when it comes to on-page SEO!
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