Your press release is a marketing tool, so you need to know to who you’re marketing it.
00:00 How To Write a Press Release Statement: Research Your Target Audience and Media Outlets
00:06 The Importance of Writing An Executive Summary
01:00 Be Sure To Research Your Target Audience
02:00 Understand What Media Outlets Your Audience Subscribes To
03:10 Writing A Hook For Your Lead Paragraph
Think about the people who will be reading your release and what they are looking for in information that they can use. You also need to research the outlets that provide news coverage of your industry. Are they local, national, or international? What kinds of stories do they publish? How often do they publish them? Write an Executive Summary. The summary should be a few sentences long and should highlight the top three benefits of your product or service for potential clients. Potential clients want to know why you’re offering this new product or service in just a few sentences at most, so make sure you highlight these key points here so that readers can get a good idea of what your company has to offer without having to read through the full press release word-for-word (which would be boring).
The best way to write a press release is to research your target audience and media outlets. You need to be able to write with the same tone as your readers, so you should know how they would phrase things. You should also look for keywords related to your product or service, and see what comes up at the top of the list. For instance, if you’re selling rainbow-colored socks, then search for “rainbow socks” on Google and see what kind of content comes up. You can also search for “
Press releases are the best way to promote your business, products, and services. They’re also one of the most effective ways to reach new customers or clients. But before you can write a press release that brings in business, you need to know who your target audience is and which media outlets they read. The target audience for your press release will be defined by your business’s target market. If you sell products or services that appeal to people under the age of 35 who live in an urban area, then your target audience will be young, urban professionals. If you sell something that appeals more to parents with children under 5 years old, then your target market is going to be different than if you sell something that appeals to both teens and adults. Once you know what type of person your product or service targets, then it’s time to find out where they get their news from—the media outlets they read. A good way to do this is by using Google Trends; just googling “
The first thing you want to do is research your target audience and media outlets. This will help you determine what kind of content they are looking for, which can be useful when deciding what information will be included in your press release. Next, make sure that you have an interesting hook. The hook is part of the lead paragraph of a press release, which should be between 10-12 words long. It should sum up what the reader will learn by reading the article and provide some context about why it’s important or relevant.
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