How to Use Video for SEO
Chapters
00:03 How to Use Video for SEO
00:34 Consider What Kind of Video Best Fits Your Needs
01:04 Tell a Story
01:24 Upload Your Videos
01:44 Create Explainer Videos About Your Products or Services
Video is one of the most powerful tools you can use to get your brand’s message across. In fact, Google has stated that it prefers video content over other types of content. That’s because videos are easier for users to digest, and they tend to rank higher in search results than other types of content.
So, what does this mean for you? It means that if you want to make sure your business gets the attention it deserves on Google and other platforms, then you need to start making videos!
The first thing you’ll want to do is decide what kind of video would be best suited for your needs: explainer videos, testimonial videos, etc. Then, make sure you have a good idea about who will be watching them, your audience, as well as what kind of questions or concerns they might have about your product or service before creating your videos. You could even pair up with another company that works with similar products or services so both companies’ audiences can benefit from working together!
Another way to use video for SEO purposes is through storytelling. When you tell a story about your business, you’re helping people learn about it and understand why they should care about what you do. This helps build trust with potential customers and improves their experience when visiting your site or using one of your products.
You can also upload your videos to YouTube and other sites like Vimeo or Wistia. These sites will host your videos and make them accessible on the web. For example, if you have a video of your product on display at a trade show, you can post that video on YouTube as well as your company’s website. This way, people who live far away or didn’t make it to the show can still see what you’re selling.
Finally, an effective way to use videos for SEO purposes is by creating an explainer video for your product or service. This is an animated video that explains what your product does in about two minutes. It should be short and easy to follow so viewers don’t get bored or confused by all the details. This type of video has been proven to increase conversion rates by up to 80%.
Make your website more visible by creating and adding videos to it!
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https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw
