How Watch Time Affects Your YouTube Ranking
Chapters
00:04 Understanding What Watch Time is
01:09 Ways to Improve Watch Time
Watch time is one of the most important metrics to consider when analyzing the performance of your YouTube videos. It measures how long a viewer watches a video before they stop, and it’s used to rank videos in search results and recommendations.
The exact formula for calculating watch time is a closely guarded secret at YouTube, but we do know that it depends on two factors: first, how much time viewers spend on the page before they click away on average, and second, how many people actually choose to watch the video in its entirety.
Most often, when people leave a video early, it’s because they’re distracted by another task or browser tab, but this doesn’t necessarily mean that you should give up on improving your watch time! You might just need to make some adjustments so that your content is easier to absorb. For example, if you have an instructional video with lots of text captions or subtitles, you might want to consider removing them from your script so that viewers can focus more easily on what you’re saying without having to read at the same time.
Furthermore, there are other things that you can do to improve watch time.
First and foremost, make sure that your video is engaging. This means that it should have a good story line and interesting visuals to keep viewers engaged and interested in what’s happening.
You should also strive to create videos with clear objectives. If you know what outcome you want from making a video, then it’ll be easier for viewers to understand what they should expect from watching it.
Thirdly, consider adding captions so that viewers who are not able to hear audio can still enjoy your content fully and possibly drive more views.
Another great way to improve your videos’ watch times is to include relevant keywords in your title and description. That way, it’ll show up in searches for those terms. Thus, people will be more likely to see your video and click on it!
Lastly, consider the pacing of your video. If you’re rushing through an explanation without giving the viewer enough time to process what they’re seeing, they’ll likely close their browser before the end of the video. That’s not good for watch time! Make sure that you pause between important points and let them sink in before moving on to something else.
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