How YouTube Ranking Works
00:03 What is YouTube Ranking?
01:31 Three Factors That Influence YouTube Ranking
YouTube ranking is a metric that the video platform uses to rank videos relative to other videos. It’s based on a series of factors, including the number of views and likes a video has received.
When it comes to SEO, YouTube ranking is a major factor. The more videos you have with high rankings, the more likely your videos are to be seen by people searching for them. This increases the odds that your channel will rank highly in search results and attract new viewers!
Moreover, ranking high on YouTube is important for SEO for several reasons.
First, it can help you get more views and subscribers. When someone searches for something on YouTube, they’ll see your video at the top of the page if it’s relevant to their search terms. If that happens, they’ll likely click your video and watch it. That means more views and more subscribers!
Second, ranking high on YouTube can help you rank higher in Google. In fact, Google owns YouTube, so it’s no surprise that they want to make sure videos are ranked well both by users and by Google itself. If your video ranks highly in YouTube search results, it’ll likely also rank well in Google search results. Ranking well in both places can help you get found by more people who are interested in what you’re selling or offering!
Now, in order for YouTube ranking to work, you first need to understand how it’s calculated. There are three main factors that determine ranking: watch time, engagement rate, and view count.
Watch time is the amount of time your audience spends watching your video. This factor is important because it helps YouTube know what people want to see, so they can make sure those videos get promoted in search results and recommended video lists.
Engagement rate is the number of interactions on your video divided by the total views of that video. The engagement rate accounts for likes, comments, and shares. The higher this ratio is, compared to other videos on YouTube, the more likely it is that you’ll be featured in search results or recommended video lists.
The term “view count” refers to how many times someone has watched your video since it was published onto YouTube, or at least until last month. The more times someone watches one of your videos, the better chance there is for them to see another one of your videos later on down the line!
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