Ideal Platforms to Use for Video SEO

Contents

Video SEO is a great way to get your business in front of people who may not have otherwise come across your site. However, it’s important to know how exactly you should be using video SEO and which platforms are best suited to help your campaign.

Chapters
00:04 Ideal Platforms to Use for Video SEO
00:19 What are the Key Differences Between Live-Action and Animated Videos?
00:46 For Video SEO, it’s Better to Create Live-Acton Videos
01:15 You Can Use YouTube for Video SEO
01:41 You Can Use Vimeo for Video SEO
02:04 You Can Use Facebook for Video SEO

First of all, there are two main types of videos: live-action and animated. Live-action videos are made up of real people, while animated videos use computer-generated imagery (CGI) or hand-drawn animation. Both can be effective for SEO purposes, but if you’re looking for the most bang for your buck when it comes to video SEO, live-action is going to have the most impact.

Since Google ranks content higher based on how much it thinks people will watch it, having compelling content in an engaging format is key. Live-action videos tend to capture more interest than animated ones because they’re more realistic and relatable, and they can be useful as well because they allow viewers to see something they might not otherwise be able to see in person, such as another part of their home country.

With that, here are some of the best platforms to use for video SEO.

First up is YouTube. YouTube is the largest video platform in the world, with over one billion users. It’s owned by Google and it’s one of the most popular places to host a video on the Internet. YouTube has an entire team dedicated to optimizing your videos for search engines, so you can expect your videos to get more traffic from Google searches if they’re hosted on YouTube.

Secondly, you can use Vimeo. Vimeo is a popular alternative to YouTube that’s owned by IAC, also known as Match Group, which also owns Tinder. Vimeo’s audience tends to be younger than YouTube’s audience, so if you’re trying to target younger demographics in your marketing efforts, Vimeo may be a better option than YouTube.

Lastly, you can use Facebook for your video SEO efforts. Facebook is another popular platform for hosting videos online because it has more users than any other platform in existence; over two billion people use Facebook every month! Videos hosted on Facebook can be embedded into other websites or shared directly through social media platforms like Twitter or LinkedIn without having to leave Facebook itself first.

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