Important Things to Consider When Doing a Backlink Audit


Important Things to Consider When Doing a Backlink Audit

00:35 Important Factors to Consider When Doing a Backlink Audit
01:33 Some Reminders for Doing Backlink Audits

In this video, we’ll be taking a look at what the most important factors to consider are when doing a backlink audit.

So, first things first. What is a backlink audit?

A backlink audit is an analysis of your site’s backlinks. You can do this by going through all of your links one by one and analyzing them for quality, relevance, and authority. You can also use tools such as Ahrefs or SEMrush to do an automated version of this.

With that, here is a list of the most important factors to consider when doing a backlink audit.

First of all, there’s the domain age of the source website. The older the domain, the better it is for you because it means that it has been around for longer and has had more time to build links from other sites.

Next, when checking the overall quality of your backlinks, remember to check the source website’s domain authority. The higher the domain authority, the better it is for you because Google considers these domains more trustworthy than others and will generally rank them higher in search results pages (SERPs).

Thirdly, it’s also important to consider the PageRank of the source website or page. This metric represents how well-cited a page is within its own domain or subdomain. It’s calculated using Google’s proprietary algorithm known as PageRank and ranges from 1-10, with 10 being the best.

Now that we understand what important factors need to be considered, let’s take a look at some general reminders for doing backlink audits for your website.

When you’re doing a backlink audit, it’s important to consider the quality and relevance of your links. The more relevant your links are, the better they’ll help you rank higher in search results. In addition, the more quality they are, the more likely they’re to be trusted by search engines and thus have an impact on rankings.

What’s also important is where your links come from. Do they originate from high-quality sites? Do they come from sites with a lot of authority? The answer should be yes! If not, then you may want to reconsider putting those links on your site.

Finally, you need to look at how many links there are. If there are too many or too few compared with other pages on your site or compared with competitors’ pages, then that could be problematic for SEO purposes.

Make sure your website is performing and ranking well in search engines!
Visit today to learn more about backlink audits and how to do them correctly!

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