Influencer Marketing: The Value of Micro-Influencers
00:05 Influencer Marketing: The Value of Micro-Influencers
00:13 What are Micro-Influencers and How Can They Help You?
01:53 Tips for Connecting With Micro-Influencers
An unorthodox but effective way of using influencer marketing to aid in SEO is through micro-influencers.
Micro-influencers are social media personalities who have a relatively small number of followers. They may not be as well known as celebrities or other influencers with millions of followers, but they still have a significant impact on the communities they engage with.
Micro-influencers are more likely to answer questions from their followers than larger influencers, and they’re also more likely to post content that’s relevant to their followers’ interests. This means that micro-influencers can help you reach a more specific audience and boost your SEO.
In addition, micro-influencers are more likely to post about products or services they already use in real life, instead of only promoting products that they’ve been paid to endorse. This gives them an authenticity that larger influencers often lack.
All these factors add up, which makes micro-influencers a valuable and viable option when it comes to influencer marketing and overall SEO efforts.
When you reach out to micro-influencers who have audiences that fit your target demographic and message, you can get a lot of bang for your buck. You’ll be able to reach those people without going through the expense of hiring a macro-influencer who may or may not be interested in your product or service.
Also, when you work with micro-influencers, you’ll find that they’re often willing to work on commission, meaning they’ll only be paid if they actually sell something through their posts. This means they’re more likely to produce content that’s relevant and engaging for their followers, which will lead to more sales for you!
Moving forward, connecting with micro-influencers is a great way to expand your reach and grow your audience. Here are some tips for doing it right:
Know what you want from them. Decide what kind of relationship you want with each influencer before reaching out. Would you like them to post about your brand as part of a sponsored post? Do you need them to share content from your blog? If sponsorships aren’t allowed, can they still share content from your blog?
Make sure they’re on board before asking for anything. This is especially important if you plan on asking for a sponsored post or product placement. If they’re not comfortable with it, they might decline your request and refuse to work with you in the future!
There are a ton of ways to boost your SEO through influencer marketing!
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