Influencer Outreach: Best Ways to Know What Platform to Use
Chapters
00:05 Influencer Outreach: Best Ways to Know What Platform to Use
00:27 How to Know What Platform to Use When Doing Influencer Outreach
Influencer outreach is a great way to reach your target audience and build brand awareness.
However, when you’re looking to do influencer outreach, it can be hard to know where to start. You want to make sure that your message is getting across in a way that resonates with your audience, and you also want to make sure that you’re using the best platform for the job.
So, what are the best ways to know which platform to use? Well, you’re in luck because we’ve got some tips for you!
First of all, think about what kind of content your audience wants from you. Are they going to respond more strongly to text-based content? Would they rather see a video? Or maybe a combination of both? This will help you get a better sense of how you should reach out and where.
Next, think about the tone of voice that connects with your audience. Does it need to be fun and irreverent? Serious and authoritative? Playful and silly? You’ll want this information so that when you’re writing or recording your videos or posts, they come across in just the right way.
If you’re having a hard time deciding what platform to use, one way is to look at the size of an influencer’s following. If you want to reach a specific number of people, such as 10,000, then you can use the platform that allows you to target that number of followers. You can also look at the number of comments or likes per post so you know whether or not your message will be seen by a large number of people who are likely to be interested in it.
Another way is to look at what kind of content the influencer posts. If they post a lot of memes or funny videos, then they might be good for comedic content but not necessarily useful if you’re trying to sell something. If they post only long-form content, then they might not be able to fit your message into their format very well.
Yet another great way to help you determine what platform to use when doing influencer outreach is to look at other companies’ campaigns that have worked well with this influencer before. If there are several examples where their followers have responded positively, then it would make sense for you as well.
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