Internal links are important because they help people navigate your site and find the information they’re looking for. They also tell search engines that the pages on your site are related to one another. It’s important to use internal links correctly so you don’t accidentally send users off-site, and so it’s clear how each page relates to others on your site.
Chapters
00:05 Internal Links: Important Tips for Internal Linking
00:33 Use Keywords in Your Anchor Text
00:54 You Can Use Tools to Find Relevant Keywords to Use For Anchor Text
01:21 Make Sure Each Page Links to Your Homepage
01:44 Don’t Forget About Your Breadcrumbs
02:04 Make Sure Your Content is Organized
With that, there are a number of things that you need to keep in mind when you’re internal linking within your site
First, use keywords in your anchor text. When people click on an internal link, they’re expecting something to be there, and if it’s not, they might be frustrated and leave your site. If, however, you use keywords in the anchor text of each internal link, people will know exactly what to expect when they click it.
If you’re not sure what keywords to use for internal linking, check out what’s ranking well on Google for the topics you cover on your site. You can do this with Ahrefs or SEMrush by entering your URL into their search bar and checking out their Keyword Explorer tool. It’ll show you other sites’ rankings based on keywords they rank well for, so use those as inspiration for what kind of anchor text might work best for you!
Second, make sure that each page has at least one internal link back to the homepage. This is important because it helps the search engines understand how all of the pages on your site are connected together and increases their ranking for those terms. It also makes it easier for visitors to find what they’re looking for without having to leave your website and go elsewhere!
Also, don’t forget about your breadcrumbs! If a user follows a link within your site, they may not know which exact page they’re on until they click through the breadcrumbs at the top of each page, or when they scroll all the way down. If this happens, they may feel lost and frustrated.
Finally, make sure your content is organized in a way that makes sense for the user. This means that if you have a page about a certain topic, then you should also link to it from any page where it makes sense to do so. If a user is looking for that topic, they probably want to get there right away.
Mastering the art of internal linking can greatly improve the ranking and performance of your website!
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