One question often asked by those who are new to the world of SEO is the difference between internal links and external links. Well, in this video, we’ll answer that very question.
Chapters
00:05 Internal Links: The Difference Between Internal Links and External Links
00:17 What are Internal Links?
00:41 Internal and External Links Have Different Objectives
01:01 Internal Links Help With Navigation Within Your Site
01:42 External Links Point Users to Other Resources
Internal links are internal to your website, meaning that they link to other pages on your website. External links, on the other hand, are external to your website. This means that they link to other sites.
The main difference between internal and external links is that internal links keep people on your site longer, while external links can take people away from your site when they click on them.
Another difference between internal and external links is that they have different objectives. Internal links help to improve search engine ranking by pointing people to relevant content on the same site. On the other hand, external links are used for branding purposes or to drive traffic to other sites.
Going in detail, internal links are the links that you create between pages on your website. They’re used to direct a user to another page within the same website, rather than directing them to another site.
The purpose of internal links is to help users navigate through a website efficiently and easily. For example, if you have a page on your site that talks about how your company makes its products, you might want to create an internal link from that page to a page that discusses the company’s history. This way, when people read about manufacturing practices in one place, they can easily go to another place where they can find out more about the history of your business.
Moving forward, external links are links that point to other websites. They’re a great way to connect with your audience and give them more information. External links can be used to direct viewers to an important resource, like a Wikipedia page or a study that supports your argument.
When you include external links in your content, you’re giving readers the opportunity to learn more about what you’ve written. You can also make sure that they see the right version of a document, so if there’s an update or correction, you can tell them where they can find it. Overall, the purpose of external links is to provide readers with additional information about what they’re reading, as well as provide other resources for readers to explore.
Mastering the art of internal linking can greatly improve the ranking and performance of your website!
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