Given the importance of internal links to your overall SEO efforts, you need to make sure that you implement them correctly in and throughout your website.
Chapters
00:04 Internal Links: Things You Should Avoid When Internal Linking
00:31 Don’t Over-Optimize Your Internal Links
00:57 Don’t Make Your Links Long or Complicated
01:12 Avoid Linking Irrelevant Pages
01:29 Don’t Use Excessive Anchor Text
01:48 Don’t Repeat Anchor Texts
02:03 Don’t Forget User Experience
02:24 Don’t Forget SEO
Internal linking is a powerful tool in the SEO toolkit. It can help improve your website’s visibility, raise its authority, and increase traffic. However, when it comes to internal linking, there are a few things you should avoid.
The first thing you want to avoid is over-optimizing your internal links. This is when you put too much emphasis on getting people to click through certain pages on your site rather than focusing on what your users need. You should also avoid using words like “click here” in your internal anchor text and images if possible. These are all clear signs that you’re trying too hard, and it will look spammy!
Another thing that can hurt your internal links is making them too long and complicated for users to understand where they’re going when they click the link. This will leave them confused and likely frustrated with their experience on your site.
You should also avoid making links where there isn’t any relevance between the two pages being linked together. This can cause confusion for users because it doesn’t make sense why these pages would be connected in any way other than by accident, or perhaps laziness.
On the other hand, you shouldn’t use excessive anchor text as well. You want to make sure that you’re using your keywords in anchor text, but not too much. You don’t want to go overboard with it. Otherwise, Google can label this as spammy behavior and end up penalizing your website.
Additionally, don’t use the same anchor text over and over again. You want to make sure that your anchor text changes up on a regular basis so that Google isn’t seeing the same exact thing over and over again.
Lastly, don’t forget about the user experience. Remember that your readers are coming to your website with a specific need in mind. They want information on a specific topic. If you’re linking out of context, or linking your readers through too many pages before they get to the information they need, then you’ll lose them.
As a bonus, don’t forget about search engine optimization! Having an unorganized site full of broken links will make it difficult for search engines like Google to index your site properly and rank it high in search results.
Mastering the art of internal linking can greatly improve the ranking and performance of your website!
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