Optimizing content for SEO has never been more important, or more complex. With the recent updates to Google’s algorithm, and the introduction of new tools like Jasper AI and Surfer SEO, optimizing your content has become an essential part of any digital marketing strategy.
Let’s find out how you can use both these tools to come up with the best possible content for your website or blog.
What is Jasper AI?
Jasper, formerly known as Jarvis AI, is a tool that allows you to create and optimize content for your website or blog. It uses artificial intelligence to help you research topics, find the right keywords, and come up with ideas for new content.
It offers various AI templates for coming up with written content for blogs, meta descriptions, social media posts, and more. You can also use Jasper to create visual content, like infographics and videos.
What is Surfer SEO?
Surfer SEO is a tool that helps you optimize your content for Google’s search engine. It provides you with data-driven insights so you can see how your content ranks against your competitors.
You can use Surfer SEO to improve the title, meta tags, and description of your blog post or web page. You can also use it to find the right keywords to target, and to spy on your competition.
How to Use Both Tools Together
Both Jasper AI and Surfer SEO are great tools for optimizing your content. However, they work best when used together. Here’s how you do it:
1. Use Jasper AI to come up with ideas for new content.
Jasper AI has a template for coming up with blog post ideas. Just enter a topic, and it will give you a list of related topics to write about.
2. Use Surfer SEO to find the right keywords to target.
Once you have an idea for a new piece of content, use Surfer SEO to find the right keywords to target. Just enter your topic into the tool, and it will show you a list of related keywords.
The keywords you will target can be specified and grouped into categories. For example, you may want to target the keyword “SEO” in your blog post about Jasper AI.
3. Use Jasper AI to create the content.
Once you have the right keywords, use Jasper AI to create the content. Just enter the keywords into the template, and it will help you write a great piece of content that is optimized for SEO.
However, you should know that Jasper AI is only a writing guide. Do not let it write the content on its own or you may risk getting flagged for plagiarism.
4. Use Surfer SEO to optimize the title, meta tags, and description.
Once you have written the content, use Surfer SEO to optimize the title, meta tags, and description for Google’s search engine. Just enter your target keyword into the tool, and it will give you a list of suggested titles, meta tags, and descriptions.
You can also use Surfer SEO to find out how your competitors are ranking for your target keyword. This will give you an idea of what you need to do to beat them in the SERPs.
5. Publish your content and watch it rank!
After you have optimized your content using both Jasper AI and Surfer SEO, it’s time to hit publish! However, just because you’ve published the post, doesn’t mean the job is already done. It’s common SEO practice to keep your posts updated all the time. This means you can always use Surfer SEO to come up with newer more relevant keywords to update your post with.
Not only will this help you rank higher in Google, but it will also help you get more traffic to your website or blog.
Perks of Using Jasper AI and Surfer SEO?
There are plenty of other content optimization and ai writing tools available. However, here are some reasons why Jasper AI and Surfer SEO stand out:
1. They’re both easy to use.
Both Jasper AI and Surfer SEO are very user-friendly. Even if you’re not familiar with SEO or content marketing, you’ll be able to use both tools without any problems.
2. They’re both affordable.
Jasper AI starts at $49/month, while Surfer SEO starts at $29/month. Both prices are very reasonable, especially considering the amount of value you get from both tools.
3. They offer a free trial.
If you’re not sure if Jasper AI or Surfer SEO is right for you, you can always sign up for their free trials to test out the features.
4. They have a great support team.
If you ever run into any problems while using Jasper AI or Surfer SEO, you can always reach out to their support team. They’re very responsive and always willing to help.
5. They offer money-back guarantees.
If you’re not satisfied with Jasper AI or Surfer SEO, you can always get a refund within 30 days. This shows that both companies are confident in their products and are willing to stand behind them.
6 They have outstanding customer support.
Jasper AI and Surfer SEO offer some of the best customer support in the business. They’re always willing to help you with any problems you may have.
7. They’re constantly innovating.
Both Jasper AI and Surfer SEO are always coming up with new features and updates. This means that you can always expect to get new value from both tools.
8. They offer a wide range of features.
Both Jasper AI and Surfer SEO offer a wide range of features. This means that you can always find a feature that’s right for your needs.
9. They have a great community.
Both Jasper AI and Surfer SEO have a great community of users who are always willing to help each other out.
10. They’re both constantly being updated.
Jasper AI and Surfer SEO are both constantly being updated with new features and improvements. This means that you can always expect to get new value from both tools.
11. They offer a lot of value for the price.
Both Jasper AI and Surfer SEO offer a lot of value for the price. This means that you can always expect to get your money’s worth from both tools.
12. They have a wide range of integrations.
Both Jasper AI and Surfer SEO have a wide range of integrations. This means that you can always find an integration that’s right for your needs.
Using SEO Tools vs. Hiring SEO Professionals
SEO tools are great enablers for small businesses and startups who don’t have the budget to hire an SEO agency or consultant. However, there are certain advantages of working with a professional SEO company:
1. They have years of experience.
SEO agencies and consultants have years of experience in the industry. This means that they know what works and what doesn’t work.
2. They’re up-to-date with the latest trends.
SEO agencies and consultants are always up-to-date with the latest trends in the industry. This means that they can always help you stay ahead of the competition.
3. They have a team of experts.
SEO agencies and consultants have a team of experts who can help you with all aspects of your SEO campaign. You can create a multi-pronged approach that’s tailored to your needs.
4. They can help you save time.
SEO agencies and consultants can help you save a lot of time. This means that you can focus on other aspects of your business while they take care of your SEO.
5. They can help you save money.
SEO agencies and consultants can help you save a lot of money. This is because they have economies of scale and can offer discounts on tools and services.
6. They’re unbiased.
SEO agencies and consultants are unbiased when it comes to choosing the right tools and strategies for your business. This is because they’re not affiliated with any particular tool or service.
7. They have a vested interest in your success.
SEO agencies and consultants have a vested interest in your success. This is because their success is directly tied to your success.
8. They’re accountable.
SEO agencies and consultants are accountable for the results they produce. This means that you can hold them accountable if they don’t deliver on their promises.
9. You can fire them if you’re not happy.
If you’re not happy with the results you’re getting from an SEO agency or consultant, you can always fire them. This gives you the power to choose the right partner for your business.
10. You can scale up or down as needed.
You can always scale up or down as needed when you work with an SEO agency or consultant. This means that you can always get the right level of support for your needs.
Other SEO Tools You Should Know About
If you’re not too sold on Jasper AI or Surfer SEO, here are some other popular SEO tools that you should know about:
1. Ahrefs
Ahrefs is arguable one of the most prominent SEO tools out there today. It has a wide range of features that can help you with all aspects of your SEO campaign.
2. Moz
Moz is another popular SEO tool that offers a wide range of features to help you with all aspects of your SEO campaign.
3. SEMrush
SEMrush is a popular all-in-one marketing platform that offers a wide range of features to help you with all aspects of your SEO campaign.
4. SpyFu
SpyFu is a popular spy tool that allows you to track your competitor’s keyword rankings, ad campaigns, and more.
5. SERPstat
SERPstat is an all-in-one marketing platform that offers a wide range of features to help you with all aspects of SEO including keyword research, competitor analysis, and more.
6. Advanced Web Ranking
Advanced Web Ranking is an all-in-one marketing platform that offers a wide range of features to help you with all aspects of your SEO campaign.
7. Raven Tools
Raven Tools is an all-in-one marketing platform that offers a wide range of features to help you with all aspects of your SEO campaign.
8. WooRank
WooRank is a popular website review and audit tool that offers a wide range of features to help you with all aspects of your SEO campaign.
9. HubSpot SEO Tools
HubSpot’s suite of SEO tools can help you with all aspects of your SEO campaign including keyword research, on-page optimization, data analysis, and more.
10. Moz Local
Moz Local is a popular local SEO tool that offers a wide range of features to help you with all aspects of your local SEO campaign.
Tips For Trying SEO Tools
No matter what SEO tool you choose to use, there are a few things you should keep in mind to get the most out of it. Here are a few tips to keep in mind:
1. Make sure you understand how the tool works before you use it.
2. Don’t rely on one tool to do all the work for you.
3. Try different tools and see which ones work best for you.
4. Be patient and don’t expect results overnight.
5. Keep track of your progress so you can see what’s working and what’s not.
6. Be willing to change your strategy as needed based on your results.
7. Never stop learning about SEO and trying new techniques.
Final Thoughts
As you can see, there are a lot of benefits to working with an SEO agency or consultant. However, it’s important to choose the right partner for your business. Make sure to do your research and ask lots of questions before making any decisions.
