Link building is an important part of SEO, and at the heart of link building are backlinks. It’s crucial that you make sure each one of your backlinks works and isn’t going to be penalized by Google or other search engines.
00:05 Link Building: Spot Broken and Spammy Links With Google Analytics
00:45 Start With a List of Reputable and Safe Domains
01:06 Do Keyword Searches to Find Spammy Links
01:49 Use Crawl Stats
02:00 Use Search Queries
02:12 Check Top Landing Pages
That’s where Google Analytics comes in. With this link building and analyzing tool, you’ll be able to spot any spammy or broken link that’s pointing to your website before it can even begin to do harm to your overall link building efforts.
However, it’s important to remember that Google Analytics is still just a tool. It can’t inherently tell you what’s good or bad. It can only tell you what happened.
Even though Google Analytics is a great tool, it’s only as good as the person using it. That’s why we recommend starting with a list of domains that you know are safe and reputable. Then, if they show up in your reports as sending too much traffic or having bad links pointing at them, you can check those links out and decide whether they’re worth fixing.
One way to find these domains is by searching for keywords that might be relevant to your business, such as “cat toys,” or industry, such as “organic meats.” Google will then give you a list of results that include websites where people are talking about those topics. You can then look through their backlink profiles and see which ones have too many spammy links pointing at them and which ones are too much of a traffic drain on their servers. This means that these sites might be overloaded with bots crawling around trying to sell something.
Like we said, Google Analytics is a powerful tool. However, there are still some best practices that you’ll want to follow to make sure you’re really getting the most out of using it.
Use the Crawl Stats report to find the pages that Googlebot has already crawled. This will help you identify which URLs need to be fixed or removed.
Use the Search Queries report to see which keywords your site appears for in Google’s search results. If any of these are irrelevant to your site, it could be a sign of a spammy link.
Check out the Top Landing Pages report on a regular basis so you can spot any new pages that appear high up in search results due to malicious activity.
Link building is an essential part of SEO, and mastery over Google Analytics can definitely help your efforts.
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