Link Building Strategy: A Closer Look at Link Quality
Chapters
00:04 Link Building Strategy: A Closer Look at Link Quality
00:12 What is Link Quality?
00:29 How to Measure Link Quality
01:44 Check a Site’s PageRank to Determine its Quality
One of the most important things you need to consider when it comes to creating a successful link building strategy is link quality.
Link quality is the measure of how relevant a link is to the content it’s pointing to on your site. When you’re creating your own link building strategy, you want to make sure that the links you’re getting are high-quality because they’ll help improve your rankings in search engines.
There are a few different ways to measure link quality.
The first measure is domain authority. This is how much power and authority a particular domain has. The more authority a domain has, the more likely it is that you’ll get a high-quality backlink from them. Domain authority is calculated using metrics like social shares, number of backlinks, age of the site, and number of page views per month.
The second measure is trustworthiness. This refers to how trustworthy the site is perceived to be by Google’s algorithms. If people think your site is trustworthy and reliable, then it’ll affect how much weight Google gives or doesn’t give your links when calculating domain authority. For example, if you have an article about “how to build an igloo” on your blog about ice fishing, then some people may find that article useful for what they’re looking for, so they might share it on social media or link back to your site.
In a nutshell, link quality is the concept of how authoritative, relevant, and trustworthy a website is. When you’re creating your own link building strategy, it’s important to know how to gauge link quality and why it matters.
The most common way to determine a site’s quality is by looking at its PageRank. The higher the PageRank, the more likely it is that Google will trust that site as an authority on a certain topic. Furthermore, if you’re trying to build links to your own site, you’ll want to make sure that the sites you’re linking to have high PageRanks so Google will be more likely to trust your site too!
In addition, when it comes to determining link quality, you can also use an SEO tool like Ahrefs or Majestic SEO. These tools will give you a more detailed report on the quality of your backlinks. They’ll show you where each link is coming from, how many there are, whether they’re dofollow or nofollow, and much more.
Make sure you understand the different important components of a successful link building strategy!
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