Link Building Strategy: The Importance of Anchor Text
The first thing you need to consider when creating your own link building strategy is anchor text and anchor text usage.
Anchor text is the visible text in a link that takes you to another page. It’s usually found in the URL of the link, but can also be found in the body text of that page. The anchor text is what tells search engines what that link is about.
You can use different kinds of anchor text to improve your SEO. The most common kind is the “clickable” or “visible” text that shows up as the link itself and tells users what they’re going to get if they click on it. You can also use “descriptive” or “underlined” text that provides more information about what’s on that page. However, keep in mind that Google doesn’t like it when you try to game their system by using spammy techniques like keyword stuffing or cloaking, which essentially means you’re hiding content.
If your website has a lot of links with keyword-stuffed, over-optimized anchor text, like “Video,” “How To,” or “Marketing,” then it could get penalized by Google for trying to game the system.
So, what should you do instead? Well, there are several things:
First, you can and should use descriptive keywords in your anchor text. This will help people find your site more easily and keep them there longer! It’s also important for SEO because Google uses this information as part of its ranking algorithm.
Also, it’s important that you don’t overdo it! You should only have one anchor text per page, so make sure that it’s relevant and descriptive before adding any other links elsewhere on your site.
Overall, when creating your own link building strategy, it’s important to ensure that all of the links that you create are relevant to each other and provide value for the user. If your website is about dog training and one of your links goes to a page about dog food, there’s no reason for Google to trust that page as being related to dog training. If, however, you were writing an article on how dogs can be trained with treats rather than punishment, then having a link in that article that goes directly to another article about how dogs can be trained with treats would make sense because it would be relevant and provide value for the reader.
Make sure you understand the different important components of a successful link building strategy!
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