Link Building Strategy: Understanding Link Velocity
Chapters
00:04 Link Building Strategy: Understanding Link Velocity
00:10 What is Link Velocity?
00:43 Factors That Affect Link Velocity
01:23 How to Determine Whether Your Link Building Strategy is Working or Not
When crafting your own link building strategy, you should keep link velocity in mind.
Link velocity is a term used in digital marketing to describe the rate of change over time of your website’s authority. It’s the number of links that point to your website, and it’s important to track because it’s a key metric for both search engine optimization (SEO) and site-ranking algorithms.
In short, link velocity is how quickly you can get other websites to link to yours. If you’re able to get more links than other sites in your industry, then your site will rank higher in search results than those sites with fewer links.
This may seem simple enough, but there are actually several factors that can affect your link velocity, including:
The number of pages on your website
The quality of those pages (i.e. how many “backlinks” each page has pointing back at it)
How much traffic do those pages attract
And much more!
The relevance of link velocity is that it helps you determine if a link building strategy is working, or if it needs to be adjusted. If your link velocity is low and your competitors have higher scores, then you may need to take some action, either by increasing your number of backlinks or by diversifying the sources of your links.
When it comes to link building, the more links you have, the better. So, how do you know if your link building strategy is working? We’ve broken it down into three simple steps:
First of all, find out your current link velocity. How many new links are you receiving every day, week, or month? What’s your current rate of growth? This will help you determine if your strategy is working or not.
Secondly, be sure to check out where those links are coming from. Are they from trusted sources? Are they relevant to your target audience? If so, that’s great! If not, well, then maybe it’s time to reevaluate what exactly you’re doing with your strategy!
Thirdly, you can look at trends over time. Is there a pattern emerging? Are people still linking to your website after a week has passed since they first did so? If so, that’s great! You’re probably doing something right! If not, well, then maybe it’s time for some changes!
Make sure you understand the different important components of a successful link building strategy!
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