Link Building Tool: Best Practices for Using SEMrush
00:05 Link Building Tool: Best Practices for Using SEMrush
00:15 Check Your Competitor’s Backlinks
00:35 Look at Anchor Text
01:04 Check for Duplicate Content
01:17 Use the Keyword Analysis Tool
01:36 Use the Open Site Explorer Tool
01:58 Use Social Insights Reports to Your Advantage
SEMrush is a great link building tool for understanding your competitors’ backlinks, but it also has a lot of other features that can help you in your SEO efforts.
First, when you enter your competitor’s domain in SEMrush, be sure to check their backlinks. This’ll give you an idea of what kinds of links they’re currently receiving and how many new links they’ve gotten recently. You can use this data to see where those links are coming from so that you can replicate them yourself.
Next, when looking at individual websites’ backlink profiles, make sure you look at the anchor text that appears on those pages. This’ll give you an idea of what kind of anchor text they’re using and whether or not they’re using branded anchor text, which is generally more valuable than generic. It also helps to see how many links come from the same domain name or domain names with similar patterns so you don’t accidentally create duplicate content by linking too closely.
Additionally, you’ll want to make sure you’re running all the checks for duplicate content. This’ll help you know if any of your pages are being indexed by Google and Bing as well as helping with any possible duplicate content issues.
Fourthly, you can use SEMrush’s Keyword Analysis tool to get an idea of what keywords people are searching for on Google or Bing when they’re looking for information related to your industry or business. This can give you some insight into what keywords might be useful if they aren’t already being used on your site.
Another thing to keep in mind when using SEMrush is that it also has an Open Site Explorer feature that lets you see which sites link back to yours and where those links are coming from, such as whether they’re internal links within your own site. You’ll want to pay attention to this because it could indicate that there are some broken links within your site that need fixing so Google doesn’t penalize you for them!
Lastly, be sure to use the social insights report to see what kinds of posts have gotten traction with your target audience recently, then reach out to those people with offers they’ll be interested in! This feature can greatly help you broaden and diversify your backlink profile!
Guarantee the success of your strategies by using a powerful link building tool like SEMrush!
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