Moz’s Open Site Explorer is a great link building tool. It allows you to see the links that other sites have built, and what kind of content they’re linking to.
00:06 What is Moz’s Open Site Explorer and What is it Used for?
00:54 Sign Up for an Account
01:10 Look for Indexed Domains
01:23 Check the Number of Backlinks Each Website Has
01:35 Look at the Anchor Text Used by Each Domain
For example, if you want to build links on your site, but you don’t know what type of content would be useful for other sites, all you need to do is enter a competitor’s URL into Open Site Explorer. You’ll then be able to see which pages on their site are getting the most links and how often they’re being linked to by other websites.
This can help you determine what type of content might be useful for your own site and what types might not be as useful. So when you’re creating content yourself, you know exactly what type will work best!
Here’s a brief overview of how to use Moz’s Open Site Explorer:
The first step is to sign up for a free account on Moz.com, and from there, you’ll be able to access the Open Site Explorer tool. You can also create a campaign with this tool, which makes it even easier to organize your link building efforts.
Once you’ve logged in, you can start looking at domains that have already been indexed by Google. This will help you find websites that have already been approved by Google as good sources of links.
Then, you can go through each website and look at the number of backlinks they have. This will help give you an idea of how many links they might be willing to give out if they decide to link back to your site.
When you’re finished with this step, look at each domain individually and see what anchor text they are using. This will give you an idea of what keywords they’re targeting with their content so that you can then target those same keywords with your own content!
Overall, Open Site Explorer is a powerful tool that helps you find out how many links are pointing to any given website, how much traffic they’re getting from those links, and even which keywords they rank for in Google search results! It’s also free if you’re just looking for a few backlinks here and there!
Knowing and understanding what each link building tool does is the key to a successful link building campaign!
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