Google Analytics is an amazing tool that can be used for a variety of purposes, including link building. However, there are some common mistakes that you should avoid when using Google Analytics for link building.
Chapters
00:05 Link Building: What to Avoid When Using Google Analytics
00:19 Avoid Not Setting Up Goals Correctly
00:41 Don’t Ignore the Data
01:05 Don’t Rely on Vanity Metrics Alone
01:31 Don’t Just Look at Short-Term Results
02:00 Make Sure You Understand How Google Analytics Works
To begin with, one of the most common mistakes that people make with Google Analytics is not setting up their goals correctly. If you’re trying to determine how much traffic you’re getting from a particular source, you’ll want to set up your goal in such a way that it’s tracking just one source. Otherwise, it will be impossible to tell what source is generating the most traffic.
When using Google Analytics for link building, don’t ignore the data. It’s easy to get caught up in the excitement of getting new links and forget about the importance of using them to improve your business. However, this is a huge mistake. You need to use your data to figure out what works and what doesn’t, so you can make better decisions in the future.
Thirdly, it’s important that you don’t rely on vanity metrics alone. You need to look at more than just how many people click on your links or how many times they’re shared on social media. You also want to keep an eye on things like time spent on your site and bounce rate. This is because these are the things that can tell you if people are actually interested in what you’re offering them, and thus, whether or not they’re likely to buy from you.
In line with the last point, don’t just look at short-term results. If you’re just trying to get some quick hits off of your website, then you’ll probably be happy with any number of links. However, if you’re hoping for long-term success with Google Analytics for link building, then it’s important that those links are coming from high-quality sources. This means the links are from reputable sites that have high domain authority and page rank scores.
Finally, and this one’s obvious, don’t make the mistake of not understanding how Google Analytics works. If you don’t understand how Google Analytics works, then it’s going to be impossible for you to use it effectively. What sets apart successful users from unsuccessful ones is the ability to understand how their web traffic is being counted by Google. The best way to do that is by learning the basics, like how pageviews work and then applying those concepts when analyzing your data in order to get an accurate picture of what’s happening on your site.
Link building is an essential part of SEO, and mastery over Google Analytics can definitely help your efforts.
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