The question of long vs short-form content has been debated for years. It's a difficult choice to make, but it's important to figure out which is better for your business.
In this blog post, I'll go through the advantages and disadvantages of both types of content so you can decide whether or not long form content is right for you.
The Long & The Short Of It
Long & Short Content Go Well Together
Advantages of Long Form Content
The first advantage that is often discussed when it comes to long-form content is the fact you can include more detail. This means if your product or service requires detailed instruction, a long form blog post could be just what you need.
This also gives you more opportunities to cover relevant keywords and keyword phrases that will led to an increase in organic traffic. Valuable content for business owners is anything that helps them achieve their content marketing goals, that is more eyes looking at the services or products that they offer.
Bullet points are another effective content creation technique and a great way to keep long-form content down to size. They provide a quick, easy reference for users who want to find out more about a particular topic, and are not too confusing for those who need just the bare essentials. Moreover, as bullet points are written in a list-style format, they're easy to scan for meaning, and only need to be read partway through before the next point in the list is revealed.
Long form material is also a good idea when it comes to marketing, as it creates a lasting impression that can help you retain readers' attention spans. Most people can easily become jaded by a constant flow of new information that's presented in the same way, so giving them something fresh to chew on each time they visit your page will keep them interested. A key strategy is to use long-form content in moderation, as there's a fine line between attracting attention and actually turning them away.
Tailor Your Content To Your Audience
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