Mistakes to Avoid When Doing SEO on Google Maps
00:05 Mistakes to Avoid When Doing SEO on Google Maps
00:36 Common Mistakes to Avoid When Doing SEO on Google Maps
SEO is one of the most important aspects of online marketing. The ability to rank highly in search engines can be the difference between success and failure for many businesses.
Google Maps is one of the most popular map services that Google offers, and it is also a great opportunity for SEO. However, there are some mistakes that people make when trying to optimize their listings on Google Maps, which can cause them to lose rankings or even get removed from the map altogether.
Here are some common mistakes that you should avoid when doing SEO on Google Maps:
The first mistake is not using a Google My Business account. This is the most common mistake, but it’s also one of the easiest to fix. If your business isn’t listed on Google My Business, then you’ll want to claim your listing and make sure that all of the information is up-to-date.
Another common mistake is not using NAP, which stands for name, address, and phone number, for consistency across all of your platforms. For example, if one of your platforms has an incorrect address or phone number listed for your business, then this could cause problems with local search rankings or map rankings in general.
Thirdly, it’s important to have a website that’s optimized for mobile devices! Many people still use their phones as their primary search engine when looking for local businesses like yours, so make sure that your website works on both desktop and mobile devices!
One thing that’s worse than adding incorrect or inaccurate contact information to your business listing is not including contact information at all. If someone finds your business on Google Maps and wants to know more about it or book an appointment with you, then they’ll need contact information so they can reach out directly rather than having to search all over the internet just to find a way to get a hold of you.
Another mistake you want to avoid is not including a description in your listing. Having a brief description of your business will help people learn more about what you do right away instead of having to click through links or read through pages full of text before they can find out what makes your business unique.
Lastly, don’t try to get too fancy with your keywords. Google knows what it’s looking for, so keep it simple and straightforward.
Make your business appear at the top of Google Maps’ search results!
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