Mistakes You Need to Avoid When Using NoFollow Links
Chapters
00:04 Mistakes You Need to Avoid When Using NoFollow Links
00:53 Common Mistakes You Need to Avoid When Using NoFollow Links
If you’re not familiar, nofollow links are links that don’t pass any SEO weight to the site they’re pointing to. In other words, if it’s a nofollow link, Google won’t count it as a vote for that site.
Nofollow links are often used in places where you don’t want to pass SEO weight. For example, in blog comment sections or forum posts where you’re linking to another person’s work and don’t want to influence their Google ranking.
While there are many legitimate uses for nofollow links, they can also be abused by people who want to gain search visibility without earning it through great content and/or quality backlinks from other sites. That’s why Google has been cracking down on them more and more over time, and it means that if you’re using them incorrectly, your website can be penalized by Google.
With that, there are several common mistakes that people make when they’re adding or using nofollow links on their sites.
The first is that they get confused about what a nofollow link is and what it’s supposed to do. A nofollow link is just like any other link, except that it doesn’t pass on the link juice that would normally be passed on by an active link. So, if you see a page with 10 nofollow links but only one active link, the page won’t be getting much traffic!
The second mistake people make is thinking that all links from sites like Wikipedia or other sites with high PageRank should automatically be nofollowed. This isn’t true. You can use these kinds of links as part of your overall strategy as long as they match up with your brand and offer value to your users or customers.
The third mistake is using too many different types of nofollow links on a single page. It’s okay to use several different types of links if they’re appropriate for your site and offer value to the user or customer, but if there are too many different types of links on one page, they can look spammy and hurt your SEO efforts.
The last mistake you should avoid is using the nofollow attribute on all external links. While this might seem like a good idea at first, it’s actually not. There are many situations where you should use the nofollow attribute for some links and not for others.
Make sure you’re using nofollow links the correct way!
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