Mistakes You’ll Want to Avoid When Writing a Press Release
00:34 Six Mistakes to Avoid When Writing a Press Release
Writing a press release is an effective way to get your brand in front of journalists, bloggers, and other influencers. They can also help you boost your website’s SEO.
However, there are some common mistakes to avoid when writing a press release in order to boost your website’s SEO. If you don’t know how to avoid these mistakes, you could be hurting your company’s reputation and your chances of getting coverage or links from publications or blogs when they write about you.
With that, here are some of the most common mistakes you’ll want to avoid:
The most common one is not writing a good headline. When writing a headline for your press release, you should focus on keywords that are relevant to your business and industry. You should also make sure that the headline is short and catchy. The best headlines are under 50 characters long and contain a strong verb, as well as a couple of active nouns.
Secondly, avoid using stock photos. It might seem like using stock photos would save time and money, but in reality, it just means that people will not trust your content as much. If you have a photo of an actual person in your press release, it makes people think that’s who wrote it, and that’s probably not true!
Another common mistake is padding your numbers. If you’re trying to create hype around new products or service offerings, don’t try to make them sound bigger than they really are by padding the numbers with irrelevant data. People don’t like being tricked into thinking something is better than it really is. If the product or service is good enough on its own merits, then let the quality speak for itself!
The fourth mistake is including too many keywords in your release. You want to include keywords that will help people discover your content, but you don’t want to go overboard with them.
Additionally, don’t write a press release that’s too long or hard to read. The point of writing one is for people outside of your company to read it! If they can’t understand what you’re trying to say, they won’t share it, and neither will anyone else.
Finally, avoid using too much jargon or industry-specific terms in your press releases. This is because it will make them difficult for readers outside of your industry or niche market.
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