Most Common Mistakes to Avoid When Doing Email Outreach
Chapters
00:05 Most Common Mistakes to Avoid When Doing Email Outreach
00:18 Six Mistakes to Avoid When Doing Email Outreach
We all know that email outreach is a great way to find new clients, but it’s important to make sure you’re doing it right. Here are some of the most common mistakes to avoid when doing email outreach:
Mistake #1: Not being personal
Email outreach is all about building relationships. Make sure you introduce yourself and your company, then get to know them as much as possible before sending them an offer. Try using the recipient’s name in the subject line, and be clear about who they are and what they do.
Mistake #2: Being too salesy
You want to sell your product or service, but don’t forget that you are trying to build a relationship with this person first! If you come off as pushy or salesy, it will turn people off and make them less likely to respond to or even read your emails in the future.
Mistake #3: Not following up on responses, positive replies, etc.
If someone responds positively or says they’re interested in your product or service, make sure you follow up with them! This is another way for you to grow a relationship with them and eventually get them on board with your brand, product, or service offering.
Mistake #4: Not researching your prospects
One of the most important steps in doing email outreach is doing research on your targets. What do they care about? What do they want? What are their goals? What are their interests? You need to know these things before you can start writing a message that will grab their attention and get them on board with whatever you’re pitching.
Mistake #5: Sending too many emails
There are two sides to this issue. First, don’t send too many emails! If you send more than one per day, it’ll look like spammy behavior and could damage your credibility with your target audience. Second, don’t send more than one message per week! It’s annoying for anyone who receives multiple messages in one day or week, especially if those messages ask for something different each time. A great example of this is asking for an interview, then asking for an introduction in a separate email.
Mistake #6: Forgetting to be polite
Never forget common courtesy! Even though emailing customers may seem impersonal, remember that they’re still real people who deserve respect. Be sure to thank them for their time and try not to come across as pushy.
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