Many people think that backlinks are a thing of the past, but they couldn't be more wrong. Building Links still holds tremendous weight in determining how well your website will rank on Google's search engine results page (SERP).
This is because when you have links from sites that target a similar niche to yours, this tells the search engine that your site is relevant and it should give you a higher ranking than someone who isn't as closely related.
Many people ask the question, "Which is better, niche relevant backlinks or geo relevant backlinks?" We'll talk about some of the differences between these two types of backlinks and if your business has been struggling with search engine ranking or page views, how a tweak here or there can help.
We will explain both of the link building types and the best tactics for using them. This article will help you to understand when it's best to use each type of link, so don't miss out on this blog post.
In simple words, backlinks are links to your website from other websites. The backlinks help your website to rank in search engines and help you gain traffic for the pages that they link to on your website.
Many SEO experts will tell you that backlinks are a key part of ranking well on Google. That is why it is important not just to get many good quality backlinks, but also ones that are relevant to what you're trying to achieve with them as these will be more useful than generic ones.
How To Find Valuable Links?
For link building efforts to show results, you have to find authority sites. Following are some factors that you have to check on the website from where you want to get link juice.
- Check their organic traffic or organic search popularity (ranking keywords)
- Moz Domain Authority because it's important for backlink profile
- How much is the outbound links or external links of that website
- Check the referral traffic of that website
- What are niche relevant backlinks and why do they matter?
These are the backlinks which are relevant to the niche of your website. In simple words, Niche Relevant Backlinks are links that point towards your website from other websites within a similar category as yours.
For example if you are writing about wildlife photography, then backlinks from other sites which also write articles related to wildlife photography will be considered as a Niche Relevant Backlink.
Why Niche Relevant Backlinks Are Important?
When it comes to ranking , backlinks are the most important thing to look at. Google has always been known for favoring sites with a lot of links from other reputable sources, and that remains true today. Backlinks are how you get your site noticed by Google.
Niche relevant backlinks help Google to understand what your site is about and what content you are presenting to the internet. Niche relevant backlinks have a higher chance of showing up in SERP's.
The process of acquiring Niche Relevant Backlinks is much more difficult and time-consuming. This is because you need to find websites that are relevant to your content or niche, contact the owners of these sites directly and ask for links in return for a link on their site back to yours.
It's just about as simple as it sounds; although there are some other things you can do such as creating an awesome piece of high quality content with a call out at the bottom encouraging readers or users to share this article with others who would also be interested in reading it too.
This will help give your website credibility within those niches which gives them extra weight when ranking higher in Google Search Results Pages (SERPs).
This is a relatively simple process but a massively time-consuming one. LinkDaddy offers to take all this off your hands and at then same time put our many years of experience to work for you.
Sign up for a free membership and get a $30 campaign as a bonus, just click here.
How Can I Get More Niche Relevant Backlinks?
Getting these types of links are beneficial for a website if they're from a site that is relevant to the niche and can be the best link building technique. There are many ways of of finding link building opportunities to get high-quality backlinks. Some of them are:
Broken Link Building: In this technique you have to find broken links on other websites to replace yours. You can use Ahrefs to create a list of sites where they have broken link.
Guest Post or Guest Blogging: This is one of our favorite and actionable technique for accruing high-quality links. Most people also called this link outreach. Guest posting is the best way of getting valuable links by contributing content that other bloggers find valuable and offer you links in return as an exchange link or guest post.
Use Google search queries to find blogs accepting guest contributors:
your keyword + inurl:write-for-us
your keyword + guest-posts
your keyword + inurl:guest-post-guidelines
your keyword + become a contributor
your keyword + bloggers wanted
your keyword + submit an article
your keyword + want to write for
your keyword + contribute
your keyword + become an author
your keyword + guest post by
your keyword + now accepting guest posts
Use Link Building Services: You can use link builders if you don't know how to do this or don't have the time. To take advantage of our free trial just click here.
Join Facebook Groups: This is something that most people don't know. In Facebook groups you can find quality and authoritative sites for Link Opportunities.
Follow News Sites: Sometimes news websites provide an opportunity but for that you have to focus on content quality because everyone reads news.
You can find relevant websites to your niche by using SEO tools like Ahrefs, Semrush, and Moz. Once you find a relevant sites to your niche that has authority in the eyes of Google, the next choice would be to contact their webmaster through email. Ask them if they are open for guest posts or not.
If they say yes, then find topics that are not covered on their website and pitch them with all of your ideas and once they select, create content and submit for link placement.
Remember; Great Piece of Content + Targeted Outreach + Added Value = Links
What Are Geo Relevant Backlinks?
When it comes to geo relevant backlinks, they are the ones which come from sites that you target by geographic location. These are the backlinks which show relevance to the geographical location of your website.
For example, if a website is about hunting in New Zealand then getting links from other websites of hunters in NZ will be considered as Geo Relevant Backlinks.
Also you can use local business directories or niche directories. Both are available on Google.
It's important to note though that while these may seem like easy wins when it comes to search engine rankings; they're not any more powerful than those found within your own niche.
These types of links are more valuable because they show you're not just a random website in New Zealand but that your content is specifically relevant to hunters.
It will also help with getting higher rankings within the SERP's when it comes to searches for those specific queries in your country.
Benefits Of Geo Relevant Backlinks
- Geo relevant links are more specific and more targeted than Niche Relevant Backlinks.
- Geo relevant links are able to help you rank in geo specific niche search queries as well as general keywords.
- Examples of geo relevance include regional location, business type (ex: dentist), or even geographic landmarks like the Statue of Liberty.
- Geo relevant links come with a very competitive advantage over Niche Relevant Backlinks because they have a high relevance score, which means that your page is ranked higher on Google's SERP for those keywords.
- Geo Relevant Backlinks are more likely to help you rank in geo specific niche search queries as well as general keywords.
- It also helps you in Positive interaction with customers and community influencers in your local area.
- Bring additional highly targeted and better converting web traffic. If your service is local, like plumbing, painters then Geo-Target links are best for you.
Building local links is extremely powerful. Local backlink profiles can serve as a solid platform for growing your inbound link authority further at an industry level. You should see great search results for local and regional terms once you earn links on a regional level.
Things To Avoid While Link Building
There are some things, that you need to avoid.
- Don't use PBN or private blog network links.
- One quality and relevant link is better than lots of links.
- Don't use blog comments links, because they are useless now.
- Make sure to create an anchor text ratio
- Don't use exact match anchor on every link.
Geo relevant backlinks can be very useful for local searches but they don't really help much when doing nationwide searches as geo favors geographical locations over niches.
This is why Niche Relevant Backlinks and Geo-relevant backlinks has become so popular. People are realizing that both types of backlinks will help but geo-backlinks are more important to anyone trying to rank locally.
The difference between these two types of backlinks determines how much value they have in ranking one's website for a particular keyword phrase. So make sure when you create your link building strategy for finding backlink opportunities, always try to cover both.
Author: Tony Peacock
Founder & CEO of LinkDaddy®
Tony has been been providing backlink and seo services to clients all over the world since 2015. In 2020 he created a brand called LinkDaddy® and established an LLC in Miami, FL. Currently his blog network is in excess of 8 million blogs themed for 1000's of niches.
Click here to find out more about Tony.