Off-Page SEO: How to Conduct Keyword Research
Chapters
00:05 Off-Page SEO: How to Conduct Keyword Research
00:10 Importance of Keyword Research
01:46 Keyword Research Tools
One of the most important components of off-page SEO is keyword research.
Keyword research is the process of determining which words and phrases your target audience uses when they search for what you have to offer. It’s a way to ensure that your website will appear in search results when people are looking for products or services that you offer, as well as a way to determine which keywords are most important for long-term SEO efforts.
For example, if you’re a blogger who writes about travel destinations, you might want to focus on keywords like “Hawaii vacation” and “best beaches in Hawaii.” These keywords tell search engines what kind of content users want from you, and it also clues them in on some of the information they expect from your site.
Keyword research gives you a sense of what search terms people are using when they look for your product or service on Google. You can then use this information to tailor your website to those keywords, which will help you get more traffic from Google searches.
You can do keyword research by looking at the search terms that visitors are using on your site and then finding out what other searches those visitors tend to make. For example, if someone visits your site because they searched for “flower delivery,” it’s likely they will also search for “florist” or “flower shops.”
It’s important to note that keyword research isn’t just about finding out what people are searching for. It’s also about figuring out how many people are searching for those terms each month. If there aren’t many people searching for a certain term, then it might not be worth it for you to focus on that term in your marketing efforts.
To help make the task of doing keyword research more manageable, there are several tools you can use.
One popular tool you can use is SEMRush. This is a great tool because it gives you insight into what keywords your competitors are using, as well as the number of searches they get each month. It also helps with keyword difficulty and gives you information on backlinks and more.
Another great tool is Ahrefs. This tool also provides information on backlinks and gives you an idea of how much traffic each page gets on your site, as well as where that traffic comes from: through organic search or paid ads.
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