Off-Page SEO: Tips for Building Social Media Accounts
Chapters
00:05 Off-Page SEO: Tips for Building Social Media Accounts
00:11 Why Should You Build a Social Media Account for Your Business?
00:30 How Building a Social Media Account for Your Business Helps With Off-Page SEO
Building social media accounts is a quintessential part of off-page SEO.
If you’re not using social media, you’re missing out on an incredible opportunity to build links that can help your website rank higher in search results.
Now, when you build a social media account for your business, you are creating a platform to share information with your target audience and grow your reach.
This can help with off-page SEO in a couple of ways:
When you share content on your social media accounts, you’re increasing visibility for that content. It’ll be seen by more people through their feeds, which increases the number of impressions it receives. This will make it easier to rank in search engines for relevant keywords related to that content’s topic.
If you use hashtags when sharing content on social media platforms like Instagram or Twitter, these are used by users to find other posts related to their interests or queries. So, if someone searches for a hashtag that relates specifically to what you’re posting about, then they might see your post in their feed!
It also allows you to get your name out there and build up a following. When people start following you on social media, they’re more likely to notice when you post content that links back to your website. This will make it easier for them to find your website when they search for it using Google or other search engines.
Additionally, it gives you another avenue for connecting with potential customers who may not be familiar with your business yet. If someone follows you on Facebook or Instagram, then sees that you’ve shared a link to your website in one of those posts, they might click through and become curious about what else your company has to offer.
Social media is a great way to connect with your audience and grow your reach, but it’s also an important part of your off-page SEO strategy. When you create social media accounts for your business, you can use them to build links between your site and other sites that are relevant to your industry or niche. This builds trust with the search engines and makes it easier for them to determine which pages on your site are most relevant for specific search queries.
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