On-page SEO is the practice of optimizing your website to get it ranked higher in search results. In this video, you’ll learn how to effectively conduct on-page SEO.
00:06 On Page SEO: How to Conduct Effective On-Page SEO
00:19 Make Sure Your Site Has a Goal
00:35 Conduct Keyword Research
00:50 Use Keyword Throughout Your Content
01:16 Make Sure Your Title Tags are Relevant
01:30 Make Sure Your Descriptions are Clear, Concise, and Keyword-Rich
01:59 Make Sure Your Links are Working Properly and are Relevant
Before anything else, it’s important that you make sure your site has a clear purpose and goal. You want the site to be useful and informative. The content needs to be well organized, easily accessible, and easy to read.
Once you’ve set a clear goal and purpose for your site, the first step is to make sure you’ve done your keyword research and know what terms people are searching for. This will give you an idea of what keywords and phrases you should include in your content.
Furthermore, an important part of conducting effective on-page SEO is making sure that you’re using keywords throughout your content. Keywords are words people use when searching for something relevant to what’s on your page. For example, if someone searches for “how to install a car battery,” they’re probably looking for information about installing a car battery, so make sure you use those words!
With that, you should make sure that your title tag is unique and relevant to the content of your page. The title tag should be descriptive of what the page is about, but also short enough to fit in a mobile phone screen.
Next, you should optimize your meta description so that it’s clear, concise, and compelling for potential viewers. You can do this by using action verbs like “learn”, “read”, or “watch”. Apart from being descriptive, clear, and concise, your meta description should still be keyword rich. This is how Google knows what the page is about and will help it rank better if someone searches for something similar to what’s written there.
Finally, make sure that all of your links are working properly and are relevant to the content they link to! If someone clicks on a link in one part of your site and ends up somewhere else entirely, like an unrelated website, then that’s not good!
Now, here are bonus tips to further improve your on-page SEO efforts:
Make sure that you have the right keyword density for each page.
Use the same keywords consistently throughout your site.
Make sure that you have good content on each page.
Create an XML sitemap which will help search engines index your website faster and more accurately.
Understanding on-page SEO is an important step in the success of any SEO effort!
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