On-page SEO is the art of optimizing the content of your website so that it’s more likely to rank well in search engines.
00:06 On Page SEO: The Important Parts of On-Page SEO
00:55 What is Keyword Research and Why is it Important?
01:21 What is Content Optimization and Why is it Important?
01:52 Other Important Parts of On-Page SEO
On-page SEO is about making sure that when Google looks at your webpage, it sees exactly what you want it to see. Does it have the right keywords? Is it easy to read? Is it well-structured? Does it follow any guidelines set by Google? These are all questions that on-page SEO will answer for you.
There are a few different parts that make up on-page SEO, and they’re all equally important. However, before we go right into that, let’s talk about the two main aspects of on-page SEO, namely keyword research and content optimization.
Keyword research is the process of determining which words and phrases are most likely to drive traffic to a website. It involves determining which keywords are most relevant to your business, then using those terms in your content. Keyword research is an important part of on-page SEO because it helps you create content that will attract visitors who are searching for the information you want them to find on your site.
On the other hand, content optimization is the process of adding new content to your site so that it improves its ranking with search engines. The reason for doing this is because search engines reward websites with more relevant content, and if you have more relevant content on your site, then it will rank better than other sites with less relevant content. Additionally, content optimization is typically done by improving the quality of your content and making sure that it’s relevant to the keywords you want to rank for.
Moving forward, the following are some of the other important parts of on-page SEO:
Title Tags: This is what shows up in the browser tab or at the top of a Google search result. It should be descriptive and use keywords that describe your content.
Meta Descriptions: This should be a few sentences about what your content is about. You should use keywords in this description because it will show up on Google search results when someone searches for those terms and it will show up as text on Facebook if someone shares your link there.
URL Structure: This is how you name each page on your site. It’s important for this structure to make sense and be easy for people to remember so they can share links easily with others!
Understanding on-page SEO is an important step in the success of any SEO effort!
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