So, you’re looking for organic backlinks through outreach campaigns. That’s great! It’s a great way to get your content seen by relevant people and make an impact in your industry.
Chapters
00:04 Organic Backlinks: Outreach Campaign Tips
00:29 Start With Keyword Research
00:56 Find Out the Kind of Content Each Potential Website is Producing
01:27 Be Personable
01:50 Build Relationships with Influencers
02:11 Find the Right Timing for Your Requests
Keep in mind, though, that when building an outreach campaign, it’s important to follow certain best practices as closely as possible. We’ll be laying out those practices for you.
To begin with, start with keyword research. You need to know what your audience is searching for and how they are searching for it before you start. You can do this by conducting keyword research with tools like SEMrush or Google’s Keyword Planner. Once you’ve got that, you’ll be able to find out which websites are ranking on the first page of Google for your target keywords and figure out which ones are best suited for your outreach campaign.
Next, you should find out what type of content they’re posting on their website. Find out what kind of content is being produced by the websites you’re going to contact so you can tailor your message accordingly. For example, if the website has been posting mostly blog posts about cats but very little video content, then asking them if they’d like to create a video about cats might not be the best approach. You’d want to suggest something else, like maybe creating a quiz instead.
Don’t forget to be personable. Make sure your message sounds like it comes from a real human being, not just an automated bot or a robot. When you’re reaching out to someone via email, try saying “Hey there” or something similar at the beginning of your email. It’s just one more way to make sure they know that you’re not trying to hide anything.
You can also focus on building relationships with influencers who have a large following on social media platforms like Facebook or Twitter. These types of people tend to have lots of followers who trust their recommendations and might share something they recommend with others in their network. This could translate to more clicks or views for your site.
Finally, remember that timing is everything when it comes to outreach campaigns. You need to find out when people are most receptive to outreach requests, then send them at the right time.
Be sure to include organic backlinks to your website’s backlink profile!
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