Paid link building is the process of buying links from websites that have already been built. Paid link building can be done in a variety of ways, but all of them are paid, or money-based.
00:05 Paid Link Building: The Different Types and Forms of Paid Link Building
00:39 Doing Paid Link Building Through Directory Submissions
00:57 Doing Paid Link Building Through Social Media Marketing
01:20 Doing Paid Link Building Through Sponsored Links
01:41 The Different Types of Paid Link Building
Additionally, paid link building is one of the most effective ways to rank highly in search engine results. It’s also one of the most controversial because it can be seen as a form of cheating or manipulating Google’s algorithm. Paid links are paid advertisements that appear on other people’s websites, and they take a variety of forms.
The most common form of paid link building is called “directory submissions.” Directory submissions involve submitting your website to directories that list websites in a specific niche or industry. These directories are often free to join, but you’ll need to pay for each submission.
Another form of paid link building is called “social media marketing.” Social media marketing involves promoting your website on social media platforms like Facebook and Twitter by paying influencers to share your content with their followers. This form of paid link building can be very effective at getting more exposure for your site and increasing traffic.
The next form of paid link building we’re going to talk about is sponsored links. These are usually placed in blog posts and articles, rather than being on their own page like a directory would be. They’re usually created by an influencer or blogger who has agreed to mention your product or service in exchange for payment.
Generally speaking, however, there are three main types of paid link building. These are the following:
The first type is paid inclusion. Paid inclusion is basically an agreement between the owner of a webpage and an online directory or other website to include the owner’s website URL on a certain page of that site in exchange for money.
The second type is pay-for-placement. This includes a variety of pay-for-inclusion where the site owner pays an online directory or other website directly for placement on a certain page, often without any direct agreement between them.
The third and last type of paid link building is cost-per-click (CPC) advertising. In this case, you pay for each click on your link whenever someone views your ad.
Diversify your SEO campaign by including paid link building in your efforts!
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