Ranking YouTube Videos - Art or Science?

Ranking Youtube Videos

Ranking YouTube Videos is not as simple and easy as people make it out to be. A lot of factors come into play when someone is trying to rank their videos. The first thing that you need to understand about YouTube is that your video SEO needs to work across all platforms and devices that viewers are going to see your YouTube video on.
Ranking Videos YouTube
If you are planning on submitting your YouTube videos to various social networking sites, you will want to make sure that these social profiles give you plenty of space to properly write about your video. This means that you need to spend some time thinking about what each social profile offers in terms of the space to write and upload your video.

How To Get High Ranking Tags For Youtube Videos

In addition to this, you also need to make sure that you have enough descriptions and tags within the description and the tags section on each of these platforms so that viewers can find your video with ease.
 

If you really want to know how to get high ranking Google tags for your YouTube videos its always a good idea to look at which videos are already ranking and try and reverse engineer what they are doing right. Look at factors which include the keywords used, meta descriptions, titles, and the body of the video description. All of these parts of your video have to do with how the search engines view your site.

Tools such as TubeBuddy and vidIQ help you look at what search engine optimization has been done, which tags have been used and how well optimized the videos are.

Ranking Videos

Ranking Videos YouTube
Ranking YouTube videos can often seem like a very daunting task, but it does not have to be. For example, YouTube has recently introduced a new feature that allows viewers to search within specific tags on YouTube content. So instead of searching for "concert and tickets" in the search engine, viewers can search within the tags field for concerts, etc. If you implement this new feature into your strategy for ranking YouTube videos you will be able to target your audience with greater precision.
 

When YouTube first started out, the only real way to rank videos was to follow the standard algorithm that was set in place. However, over the last year and a half, there has been much discussion and changes to the way that YouTube works.

YouTube Algorithm Changes

First, Google redesigned the ranking algorithm to give more weight to user-uploaded videos that contain relevant keywords and include these keywords throughout the video. So instead of just focusing on the most popular keywords, YouTube is looking at a combination of popularity and keywords. This algorithm change was initially implemented as a way to improve YouTube's search results, but it has also opened the door wide open to all types of marketing strategies including SEO and Bum Marketing strategies.
 

The main issue is that the new ranking factors aren't really meant for marketing purposes at all. They are a simple way to determine where your videos are placed within YouTube based on popularity. And, because these rankings are determined based solely on popularity, they are almost useless for SEO. Basically, they are just a way for YouTube to label videos as being of a certain level of quality. However, many SEOs still believe that YouTube videos have great value as a ranking factor. After all, if there were no traffic on a video, how would anyone know what it was about?

YouTube Video SEO

Ranking Videos YouTube
In order to truly benefit from the increased ranking factor, you will need to focus on SEO when it comes to YouTube. You must incorporate keywords into your videos in a strategic manner so that you can draw the attention of viewers who are searching for the information or products related to your niche. Many people are turned off by the fact that YouTube is only interested in keyword clicks and not actual sales. This new ranking system makes it very difficult to rank for general keywords as well as for high search volume keywords. It is recommended that you learn how to use high search volume keywords effectively in your online marketing efforts. Once you understand how this new feature of YouTube works, it will become very clear what type of strategies are necessary to rank for the terms associated with these keywords.
 

It is best to submit your videos to the video sharing websites embedded in blog posts, then link back to the website through a comment section. Commenting on other comments will also help build the reputation of your website since it will appear as a link from other users.

Ranking The Meet The Team Videos

When you are ranking the meet the team videos you need to consider what your customers will think about them. You want to make sure that the videos are entertaining and that people really enjoy watching them. If you are trying to rank the meet the team video for the first time, this means that you are probably new to video marketing and you are going to need to make sure that you come up with something really good.
 

The best way to do this is to look at other successful videos out there that are ranking the same videos and use some of the best techniques from those videos in your own set up. This type of video gives a closer insight to your team and should make them seem more human and approachable.

YouTube Hacks For Ranking Videos

Ranking Videos YouTube
YouTube is now cracking down hard on those who try to use any type of hack or cheat to get around the new YouTube guidelines. In addition, the new YouTube guidelines state that any video you attempt to use any hack or cheat on, will be banned.

So what can you do to get around all these YouTube Hacks for ranking videos? The main takeaway here is that you should be staying away from 'black hat' tactics wherever possible. Unless you are experienced ranking YouTube videos this is a good time to turn to a professional agency such as LinkDaddy®.

Optimizing the video content and meta data, coupled with targeted backlink building is a specialist business and all too often we see more damage being done than good by enthusiastic amateurs.

To find out more about our free trial just click here.

What Does Ranking Videos Mean

If you are an advertiser or an affiliate then you must be wondering what does ranking videos mean? This is because you would most likely be interested in knowing how you could rank well in the search engine so that you can get maximum traffic and sales from your online business.
 

The first thing that you have to do is ensure that your video is informative and entertaining for the viewers. Since this means that you need to make sure that your videos are informative and entertaining at the same time, this is something that will help you rank well in the search engines.

Ranking Videos YouTube
One of the things that you must keep in mind is that it is important to rank well on all the video sites. There are two main video sites that will generate the vast majority of traffic for your videos, YouTube and Google video. YouTube is the most popular online video site and so it is best that you rank well there.

It is also important that you post your video in the right categories as well so that it is easier for the search engines to pick up your video and help you in getting visibility over the web.

Google video is sometimes very hard to rank on and get the video tab shown on the main search engine results page. Certain niches Google doesn't consider would benefit from videos being shown pre-dominantly in the search results. If you search for a targeted search phrase and you don't see a video tab then you may be better served looking at a different keyword phrase.

Highest Ranking YouTube Videos

YouTube has grown from humble beginnings to boast billions of users and videos on almost every topic.

YouTube is now a media powerhouse. If a video goes viral it's likely that you have seen it.

Many videos have been able to hold the title of "most viewed" for close to 16 years. But which videos currently hold this title?

1. "Baby Shark Dance" 9.53 billion views
2. "Despacito" 7.59 billion views
3. "Johny Johny Yes Papa" 5.82 billion views
4. "Shape of You" 5.50 billion views
5. "See You Again" Wiz Khalifa 5.30 billion views

Ranking Videos YouTube
It is a dream for every video producer to create and market a viral video . However, very few people can do that. Although these elements won't guarantee viral success, they will increase your visibility and help you market your video to more people. Remember that online video marketing is still very young. YouTube and the general boom in internet marketing have only been around since the early 2000s. We are still in the early stages of this platform.
 

These elements will add depth and appeal to your video regardless of whether your marketing team chooses to produce a full-blown production or a simple video.

Humor.

Many items shared online contain some humor. Users love to share funny content on Facebook, from memes to status updates that are funny, and they also enjoy sharing them with their friends. YouTube's Will It Blend? series certainly capitalized on the absurd idea of mixing anything in a blender.

Personality.

Building a brand's story should be the goal of any marketing campaign. If your company decides to venture into video, a part of this process is displaying your personality. Your overall marketing strategy should reflect the video's personality, whether it is the style of editing or the way the talent speaks on camera.

Quality.

This refers both to the video quality as well as the quality of the content. As HD video becomes more popular, audiences are becoming more accustomed to HD video. Anything less is not noticed, especially if it comes from a business. Even if your video is not shot in HD, you should aim to produce video with a decent resolution. Remember to keep your video's content short and to the point.

Connection.

Videos become viral because they are able to connect with their viewers. They inspire, educate, persuade, and make people laugh. What does your video say about you or your brand?

Controversy.

For a reason, headlines are always interesting. They are catchy and controversial. Although controversy can be bad for some brands, the potential attention that a video can attract is unmatched. Lady Gaga is an example of controversial branding that has been incredibly successful.

Conclusion

YouTube is not only a great place to reach your audience, but YouTube is also the second most popular search engine on the internet. YouTube can help you improve your SEO and brand visibility. YouTube gives marketers the ability to create unique content that viewers can easily consume and then share it.

YouTube marketing can be intimidating for brands. It combines SEO, a strategic principle, with video, one of the most resource-intensive media forms -- YouTube marketing.

Knowing how to rank your videos on YouTube can be daunting but the results are so worth it. If you would prefer to have someone help you with this part of your video marketing then Sign up for a free membership and get a $35 campaign as a bonus on us, just click here.

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Author: Tony Peacock

Founder & CEO of LinkDaddy®

Tony has been been providing backlink and seo services to clients all over the world since 2015. In 2020 he created a brand called LinkDaddy® and established an LLC in Miami, FL. Currently his blog network is in excess of 8 million blogs themed for 1000's of niches.

Click here to  find out more about Tony. 

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