We live in a world where SEO is constantly changing. This can be both good and bad for business owners who don't keep up to date with the latest trends. The SEO industry is changing more and more every day.
Google made 516 algorithm changes in 2010. In 2016, the number was 1,653, and in 2018, it was 3,234 and Google is constantly changing its algorithm, it can be hard to keep up with what's coming next for SEO.
We've been hearing about the death of SEO for years, but is 2021 the year it finally passes? SEO has been around longer than 25 years, so could it be the end of an industry with a rich history? Let's find out.
What Is Search Engine Optimization?
In simple words, Search Engine Optimization is the process of improving a website's SEO to ensure it shows up higher in search engine results.
There are many factors that play into this and one way an SEO company can help with this process is by using long-form content strategies for clients as they have been proven effective over time. SEO is one of the main areas of Digital Marketing.
Why Do People Say SEO Is Dead?
We claim that SEO is successful, so if that's the case, then why does everyone claim that SEO is dead?
The truth is SEO isn't dead, but it's changing. It's evolving and adapting to the new technological landscape we're living in - one that includes social media channels such as Facebook, Instagram, Snapchat, Twitter, YouTube, and more.
The future of SEO lies not only with great content on your website or blog post (although this can still be an important part of any SEO campaign), but also comprises a variety of different activities including optimized images with captions for every piece of new content you release; making sure your videos are embed-able and link back to useful information related to them as well as sharing these links across all relevant social media channels too.
Take a look at those stats in practical terms, for example, consider a competitive high traffic keyword like "cheap flights". There is an average of 550,000 searches per month on this. You have the potential of reaching 176,000 people a month by being ranked in position one in Google for that search term.
There is a lot of speculation as to what SEO in 2021 and beyond will look like but most experts agree that keyword targeting for ranking high on search engines such as Google is done.
The changing landscape has been building over time - some estimate it started around 2005. So we can't say this was an unexpected event or sudden change.
SEO Is Dead Because Of Paid Media
Most people think that SEO is dead because of paid ads but it's not the reality. SEO still plays a major role in the success of any business. Following are some points of paid media Ads.
Paid ads are just one piece of the puzzle that makes up SEO and it's not as important to have an optimized site if you're only going to be spending money on Google Adwords or Facebook Ads.
SEO In 2021 Is Dead meaning your chances for getting organic traffic from search engines like Yahoo, Bing, and DuckDuckGo will decrease substantially without optimizing your website properly while investing in other platforms such as Facebook Ads or Google AdWords.
The best way to think about SEO In 2021 is this: It's more expensive now than ever before but there are also new opportunities.
Why Is Organic Traffic So Important?
We can get Organic traffic from SEO only. Organic traffic has been a major source of revenue since it began primarily with companies trying to sell products online but now it’s also an important part of social media management too as people consume more content via their mobile devices than they do desktop computers according to Statista data.
But its important to note that 79% of the links clicked on by search users are organic, and the rest, 21% are paid.
Search engine optimization plays a crucial role in maintaining fair search results. Therefore, the websites that appear in every search are those that deserve to be there, as far as possible. So how do you think that SEO is dead?
According to Google Trends, SEO or Search Engine Optimization has a trend of 73 right now and it's been climbing since the beginning of 2017. The SEO industry is an ever-changing one, which means you need to be constantly updating your SEO strategy if you want to have long-lasting success in it. This can seem daunting but there are some easy steps that will help you start on your way:
- Researching and analyzing different niches or industries for keywords that need optimization
- Creating a target keyword map to know where all of our competitors' strengths lie and what we can do better than them with regards to SEO
- Keeping up with changes in Google algorithm updates (which happen about once every month)
SEO Is Not Dead, It's Changing
As we have already told you Google makes changes in its Algorithms every day and SEO is not dead. It's changing day by day and it's getting hard for webmasters to get leads in Google search engine results pages because of the updates from Google.
Most SEO Experts predict that By 2021, there will be a complete shift in how we do SEO and websites are going to use Artificial Intelligence (AI) to rank higher than ever before, and AI-powered bots will assist with customer service inquiries instead of humans being hired to answer questions in Live Chat.
SEO professionals can still take advantage of these changes by achieving higher rankings through PPC advertising or social media marketing especially since there has been an upsurge in competition over time.
How To Win At Seo In 2021
In Search Engine Optimization, everyone has a different strategy, and this is where most people get confused. This is because SEOs are constantly changing their strategies to outsmart others. And if you're not up on your game, chances are that one of these changes will come along and make all of your hard work irrelevant.
Keyword Research: Finding the right keyword is one of the best and main parts of SEO where most people fail and then they say SEO is dead because of their mistake. Make sure to find the right keyword. Some things you have to consider while doing keyword research.
Check top 10 organic search results, if they have relevant content or not on that search query. If they don't have then you can proceed with this keyword without any hesitation. But if a featured snippet box is appearing then you have to decide according to your website authority.
Ignore keyword difficulty when choosing long-tail keywords.
Check the user intent of the keyword and target audience.
Make sure to check the search volume of your target keyword.
Quality Content Creation: The best way to ensure your online presence is visible to your ideal audience is to invest in high-quality, relevant, and valuable content. Tips for creating high-quality content.
- Avoid duplicate content or poor quality content.
- After creating a blog post, check the keyword density. Include your focus keyword in content maximum time but naturally.
- Include relevant keywords in your article.
- Avoid keyword stuffing.
Building a powerful backlink profile is a crucial element of off-page SEO. You must invest in the creation of an informative and engaging website in order to earn links from quality, authoritative external websites. Also, create backlinks on websites with high domain authority.
To find out how we can help you build an effective backlink profile, sign up for a free membership and get a $30 campaign as a bonus, just click here.
Improve your Website Speed: The Internet has become accustomed to delivering information almost instantly. Therefore, making sure your site loads efficiently will assist you in retaining a larger percentage of your targeted traffic and consistently delivering the UX that your customers expect.
Fast-loading sites are also actively rewarded by search engines, which understand how important speed is to users.
SEO is not dead, it's just changing. Most people get confused when they hear these SEO Myths. Don't worry about things that aren't in your control. Instead, improve the things that you can as we have shared above.
What are your thoughts on the changing SEO landscape? Let us know in the comments section below.
Author: Tony Peacock
Founder & CEO of LinkDaddy®
Tony has been been providing backlink and seo services to clients all over the world since 2015. In 2020 he created a brand called LinkDaddy® and established an LLC in Miami, FL. Currently his blog network is in excess of 8 million blogs themed for 1000's of niches.
Click here to find out more about Tony.