A common question asked by those who are new to SEO is how SEO on Google Maps works.
00:13 How Does SEO Work on Google Maps?
01:05 What Does it Mean to Optimize Your Listing on Google Maps?
01:45 What Does it Mean to Create an Ad Campaign for Your Business on Google Maps?
First, let’s look at how SEO works with Google Maps. When someone searches for your company’s name on Google Maps, they’ll see a snippet that includes information about your company and its address. This snippet is generated by using data from Google’s Knowledge Graph and other sources like Yelp and Foursquare. The goal here is to provide accurate information about your business at all times, even if those other sources aren’t always up-to-date! So, if something changes with your business, you can update that information directly in Google Maps and it will sync across all devices where users are searching for you!
Now that we’ve covered what happens when someone searches for your business on Google Maps, let’s talk about how to make sure they find exactly what they’re looking for when they get there! There are two steps: optimizing your listing and creating an ad campaign.
When you optimize your listing on Google Maps, you’re making sure that the information in your business details is correct, consistent across all of your listings, and up-to-date. This means that when someone searches for your business, they’ll see a clear picture of who you are and what you do.
You can optimize your listing by adding photos, videos, reviews, and other information about your business. However, it’s important not to go overboard. The more content you add, the more cluttered the results will look. That’s why it’s important to keep your content focused on providing helpful information about what makes your business unique.
Moving forward, when you create an ad campaign on Google Maps, you’re setting up a way for potential customers to find your business. You’ll be able to choose how much you want to spend and where you want your ads to appear. This means that if you’re a local business, your ads will show up only with searches for local businesses, but if you sell products nationwide, your ads will show up in searches for those products throughout the world.
Google’s algorithm takes into account things like location and keywords when determining where and when an ad should be shown. Once it’s determined that there are relevant searches happening around a particular keyword or phrase and the advertiser has bid enough money to get their ad placed within those results, then their ad will appear alongside the search results.
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