Chapters
00:05 SEO Rating: Optimizing Your Website Using Keywords
00:13 Do Keyword Research
00:33 Use Tools Like Google Keyword Planner or SEMrush
00:52 Use Keywords Throughout Your Website
01:21 Don’t Over-Optimize
01:36 Use a Combination of Long-Tail and Short-Tail Keywords
Perhaps the most effective way to boost your website’s SEO rating is by using and incorporating keywords throughout your site’s content.
If you want to optimize your website, the first thing you need to do is identify the words and phrases that people are using to search for your products or services. The best way to do this is through keyword research. You can hire a professional to do this for you, but there are also free tools available online that will help you get started.
You can do keyword research by using Google’s Keyword Planner tool or by using a keyword research tool like SEMrush. Make sure to check out the competition for each of these keywords so you can come up with a list of at least 10-20 different words or phrases that are most likely going to bring in traffic.
Once you’ve identified relevant keywords and phrases, it’s time to start writing! The goal here is to use those keywords in as many places as possible throughout your content. This means you should use those keywords not just in titles or headers, but also in body text and in anchor text. The more times those keywords appear throughout your site, the more likely Google will see them as “relevance” factors when ranking your site against others.
However, it’s very important that you don’t over-optimize! You don’t want to use so many keywords that people won’t be able to read your content anymore. That’s bad for SEO! Try to limit yourself to three or four per page if possible.
Going back, you can also optimize your website using a combination of long-tail and short-tail keywords.
Long-tail keywords are more specific, and they attract fewer searches than their broader counterparts. Short-tail keywords, on the other hand, are more general, and they attract more searches than their more specific counterparts. For example, if you sell shoes, you may want to use “sneakers” as a broad keyword, and then you can also include “white sneakers” or even “white athletic shoes.”
The best way to find long-tail keywords is by using a keyword tool like Google Keyword Planner or Keyword Tool. The tool will tell you what phrases people type into search engines when they’re looking for something related to your business or product. Once you’ve found some long-tail keywords that seem relevant, keep track of them for later use!
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